COLD ROCK KING PICKS UP HEALTHY HABITS

Written on the 1 June 2016 by Melbourne Business News

COLD ROCK KING PICKS UP HEALTHY HABITS MELBOURNE hospitality group Franchised Food Company, the crew behind Cold Rock and Mr Whippy, has acquired Healthy Habits.

Franchised Food Company picked up Healthy Habits from Dymocks Group.

Stan Gordon, founder and CEO of Franchised Food Company, says this marks a new era for his business which specialises in the 'fun treats market'.

Healthy Habits was founded in 1992 and currently has 25 locations across Australia and New Zealand which cater to almost 40,000 customers each week.

Franchised Food Company will take Healthy Habits off the Dymocks Group shelf on 1 July 2016. Apart from its well-known book retailing division, Dymocks Group has a stable of other retail businesses, as well as confectionary, manufacturing, commercial property and farming assets.

Healthy Habits managing director Mark Buckland says this will open Dymocks Group up to further opportunities.

"After doing so much to develop and position the Healthy Habits business, the board decided that for the brand to grow to the next level it would need to be part of a larger food franchise," says Buckland.

"The divestment into FFCOs capable hands also positions the Dymocks Group well as it continues to develop and exploit opportunities for its other businesses which have experienced significant growth both organically and recently through acquisitions."

Franchised Food Company's Gordon says key business systems such as POS and rewards will remain unchanged post-transaction, as well as key supplier relationships.

Gordon is big on the idea of 'theatrical retail' and previously told Business News Australia he's in the business of 'selling smiles' and 'sugary naughtiness'.

Based on current IBISWorld estimates, Franchised Food Company runs around 10 per cent of the Australian ice cream industry through its Cold Rock Ice Creamery and newly invigorated Mr Whippy franchises.

In an announcement today, Gordon said there are 'dramatic changes in how Australians want to consume fast food'.

"While there is always an appetite for an occasional treat, generally Australians are now much more health conscious," says Gordon.

"We're really excited to be able to cater to our customers on even more occasions with sandwiches, salads and fresh juices."

Read about another Aussie business, Sumo Salad, tossing up the fast-food industry, and Brisbane business Doughnut Time, which is in the business of sweet treats.


Author: Melbourne Business News Connect via: Twitter

Latest News

BELLAMY'S FINDS EXPORTING BABY FORMULA INTO CHINA IS NO CHILD'S PLAY

BELLAMY'S (ASX: BAL) shares have suffered a 40 per cent drop in value today after the company hit a regulatory...

BRISBANE WATCH BRAND ADINA AIMS FOR ICONIC

ADINA watches is at a turning point in its history, 45 years after being founded by Robert 'Bob' Menzies i...

WHY YOU SHOULD CARE FOR YOUR BODY AS MUCH AS YOUR BUSINESS

ENTREPRENEURSHIP is a busy business. It can be all-consuming, but it is important not to neglect your health Y...

BULLETS BACK IN THE BUSINESS COMMUNITY

ALTHOUGH new to the current south-east Queensland sporting landscape, the Brisbane Bullets have a rich basketball ...

Related News

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

BIG W CEO QUITS AFTER 11 MONTHS

SALLY MacDonald has resigned as chief executive of BIG W ending her tenure at the helm of the struggling discount ...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter