BUSINESSES LEFT BEHIND IN DIGITAL ECONOMY

Written on the 24 October 2013

BUSINESSES LEFT BEHIND IN DIGITAL ECONOMY

ABOUT a third of small to medium businesses don’t utilise online technology and lose out to competitors, according to research from the MYOB Business Monitor Report.

It found only four out of 10 businesses have websites, which is the same figure from six months ago.

Only 12 per cent of businesses with websites use social media and 16 per cent use cloud computing and little growth in adapting accounting software.

Business division general manager James Scollay says operators are missing out on the opportunity to boost revenue and attract customers.

“Businesses that use online technologies are increasingly outperforming their less tech savvy competitors,” says Scollay.

“Our research found those using a websites and social media in business say these efforts produce more customer enquiries or leads and greater sales conversions.

“That’s why we encourage businesses of all shapes and sizes to make their business life easier by reading up about the benefits of implementing technologies such as a website and social media presence, online accounting software and so on.”

The survey shows businesses taking advantage of online technology saw a revenue rise in the 12 months to August this year.

Businesses combining a website with a social media site are 63 per cent more likely to increase sales than those who used none, with cloud users 59 per cent more likely to see an increase.

Scollay says businesses are in danger of getting left behind if they don’t take the leap into the digital age.


Latest News

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

QUEENSLAND WEATHER UPDATE: MAJOR AIRPORTS STILL IN BUSINESS DESPITE CANCELLATIONS AND DELAYS

DESPITE the storms and flash floods which are continuing to wreak havoc across several Queensland cities and towns...

STARS ALIGN AS GOLD COAST ICON REBRANDS

TODAY marks a shift in the Gold Coast's constellation as the iconic Jupiters Hotel and Casino officially rebra...

OROTON GOES CLICKS AND BRICKS AS PROFITS SLIDE

TWO former Aussie lawyers have turned their passion for fashion into a $15 million dollar international business six ...

Related News

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter