BLIGH LAUNCHES PROJECT CHINA

Written on the 18 July 2011

BLIGH LAUNCHES PROJECT CHINA

UPON a return from a 10-day trade mission to tourism Queensland’s (TQ) top international target, Premier Anna Bligh (pictured) is ramping up the state’s preparation for the Chinese tourism invasion with the three year ‘project China’ initiative.

TQ CEO Anthony Hayes has made no secret that China largely holds the key for the state’s tourism yield problems, with the targeted strategy aiming to unlock the world’s largest potential tourism market.

Focusing on developing new airline and travel trade partnerships will be a priority, as will helping Queensland tourism operators deliver tourism experiences that appeal to Chinese visitors.

“Project China will be a long-term plan to make sure the China market grows in a sustainable way for the Queensland tourism industry, while ensuring the industry is ready to welcome more visitors,” says Bligh.

“(It) is about Tourism Queensland further developing partnerships with airlines, key travel trade and third parties. Importantly, it’s also about working in partnership with the Queensland tourism industry to help them deliver the product and experiences that absolutely wow our Chinese visitors.”

Project China will analyse Chinese travellers’ behaviour to better identify the best target segments, such as families, couples, singles or retirees, or by geographical location.

It will also focus on providing authentic Chinese cuisine; increasing tourism operators’ language skills and cultural knowledge; and encouraging ethical business practices when dealing with Chinese customers.


Latest News

ASF UNVEILS TRAFFIC PLANS FOR THE SPIT

A SECOND bridge over the Nerang River is the centrepiece of the ASF Consortium's plan to improve traffic flow ...

BHP AND VALE EDGE CLOSER TO $47.5 BILLION SAMARCO DAM DISASTER SETTLEMENT

BHP Billiton (ASX: BHP) and Brazilian mining company Vale have entered into a preliminary agreement with Brazilian fe...

BLK SPORT FOUNDER TYRON BRANT REMAINS CEO UNDER NEW OWNERS

BLK Sport has been purchased from receivers McGrathNicol by a private consortium composed of a TimorLeste-based oi...

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter