BLIGH LAUNCHES PROJECT CHINA

Written on the 18 July 2011

BLIGH LAUNCHES PROJECT CHINA

UPON a return from a 10-day trade mission to tourism Queensland’s (TQ) top international target, Premier Anna Bligh (pictured) is ramping up the state’s preparation for the Chinese tourism invasion with the three year ‘project China’ initiative.

TQ CEO Anthony Hayes has made no secret that China largely holds the key for the state’s tourism yield problems, with the targeted strategy aiming to unlock the world’s largest potential tourism market.

Focusing on developing new airline and travel trade partnerships will be a priority, as will helping Queensland tourism operators deliver tourism experiences that appeal to Chinese visitors.

“Project China will be a long-term plan to make sure the China market grows in a sustainable way for the Queensland tourism industry, while ensuring the industry is ready to welcome more visitors,” says Bligh.

“(It) is about Tourism Queensland further developing partnerships with airlines, key travel trade and third parties. Importantly, it’s also about working in partnership with the Queensland tourism industry to help them deliver the product and experiences that absolutely wow our Chinese visitors.”

Project China will analyse Chinese travellers’ behaviour to better identify the best target segments, such as families, couples, singles or retirees, or by geographical location.

It will also focus on providing authentic Chinese cuisine; increasing tourism operators’ language skills and cultural knowledge; and encouraging ethical business practices when dealing with Chinese customers.


Latest News

SPOTLESS REJECTS DOWNER'S 'HOSTILE' $1.2B BID AS IT PROMISES A STRATEGY RESET

CLEANING and catering services company Spotless has rejected a $1.26 billion takeover bid from mining services firm D...

EXCLUSIVE INTERVIEW: MEGAPORT CEO VINCENT ENGLISH ON GLOBAL EXPANSION AND HOW TO SCALE UP A BUSINESS

THE RAPID expansion of Megaport (ASX: MP1) continues with the Brisbane-based company announcing a major partnership d...

BRISBANE ENTREPRENEUR BREAKS BARRIERS IN ECO-BUSINESS

TRACEY Bailey believes that if every person understood the true social and environmental cost of every product the...

DOMINO'S PIZZA EMPLOYEES OFFERED A SLICE OF THE PIE

DOMINO'S Pizza (ASX: DMP) has launched an employee share acquisition plan which will give its 26,000 staff the...

Related News

FURNITURE DISRUPTOR SET TO SHARE HIS ONE OF A KIND BUSINESS MODEL

IT'S no secret that Australians love homemaking. Their ceaseless quest to create the perfect place to call hom...

WEEDING OUT THE ASX'S BURGEONING CANNABIS TREND: 8 COMPANIES TO WATCH

A NICHE is budding on the ASX in the form of medical cannabis, an industry which has been on the country's rad...

FRESH CLASS ACTION TO REVEAL ANOTHER SIDE OF SLATER AND GORDON DOWNFALL

ACA LAWYERS has issued a formal letter of demand to Andrew Grech (pictured), managing director of Slater and Gordo...

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter