BIG GROWTH FOR PHYSIO ENTREPRENEUR

Written on the 25 November 2010

BIG GROWTH FOR PHYSIO ENTREPRENEUR

BRAD Beer has literally bent over backwards in the last 12 months.

Now operating as Back in Motion Mermaid Waters, the physiotherapist has been sanctioned with the role of state area manager to spearhead the franchise’s push into Queensland.

Having always had the goal to ‘make a difference’ in Australia’s physiotherapy industry, Beer is relishing the opportunity to bring the successful chain into new markets.

“I went along to a seminar hosted by (BIM founder) Jason Smith, eager for some leadership training specific to our industry. I had no intention to join the franchise but was just blown away by the parallels between our two companies,” he says.

“I’ve only been operating in this state-wide role since July, but I’m getting a lot of interest and signs are very promising. The vision is to have five practices on the Gold Coast and 30 in South-East Queensland.

“Justin Mistry recently joined me as a partner of BIM Mermaid Waters and with him taking over daily management of the practice, I have the ability to focus on setting up new franchises across Queensland.”

The rebrand of the Q Supercentre premises cost Beer around $100,000 in refurbishments. In FY09 My Back’s Physio recorded $500,000 in revenue and now BIM Mermaid Waters is fast closing in on the $1 million mark.

“The revenue increase at the moment is following our normal growth curve. It’ll take another six months at least before the benefits of the BIM branding begins to really kick in,” says Beer.

“Our clients though have certainly responded well to the systems in place and extra services we are offering now. We’ve introduced whole-body vibration therapy, an extended pilates program and the ‘Results 4 Life’ initiative which takes a holistic, self-managed approach to patient health.

“It empowers the patient to have less reliance on their physio.”

The health services company also recently raised more than $5000 as part of BIM’s annual Work for Significance Day as a way to give back and engage with the community.

Beer is answering those critics who labelled the move to open his own practice straight out university as ‘reckless and premature’, but he believes he is well on the way to leaving a positive footprint on the industry.

As a result, he estimates the business model has been pushed forward seven years, but hints to a touch of regret that it’s not with My Back’s Physio.

“There was period of grieving that any change brings I guess, particularly given that my vision was for My Back’s Physio to be a national brand,” says Beer.

“Comfort has come in many ways including our clients’ more than positive response to the rebrand, plus our team is now part of a group of like-minded people who share a similar vision for the physiotherapy industry.”

Young Entrepreneur Profile

Brad Beer
Back In Motion
HEALTH SERVICES
Age: 29
Business Est: 2006
Staff: 9
Growth: 77 per cent
Turnover: $895,000


Latest News

THE STAR'S STUNNING ANSWER TO CROWN'S BARANGAROO

THE Star Entertainment Group (ASX:SGR), not to be outdone by James Packer's Barangaroo development across the ...

BRISBANE COAL TERMINAL REOPENS AFTER SHIPLOADER REPAIR

COAL loading has recommenced at New Hope's (ASX: NHC) Brisbane terminal today after repairs to its ship loader, w...

SUPERYACHTS OFFER UNTAPPED POTENTIAL AT COMMONWEALTH GAMES

SUPERYACHT Australia has devised a strategy to attract more superyachts to Queensland and capitalise on revenue op...

GDP FIGURES A 'WAKEUP CALL' FOR PARLIAMENT

THE GDP figures are an end-of-year wakeup call for Parliament about what lies ahead for the country, according to ...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter