BARTERCARD BANISHES FEE IN DRIVE TO BOOST MEMBERSHIP

Written on the 16 October 2014 by Nick Nichols

BARTERCARD BANISHES FEE IN DRIVE TO BOOST MEMBERSHIP GOLD Coast-based international trade exchange Bartercard has launched a major new business drive in the wake of its parent company listing on the ASX early last month.

Bartercard, owned by BPS Technology (ASX: BPS), has abolished joining fees for the first time in its 23-year history after strong growth on its home turf in the past 18 months.

Bartercard’s CEO Brian Hall (pictured) says the campaign is aimed at bolstering start-ups and making more affordable.

“We’ve been working with businesses for a long time and we’ve been listening to the marketplace,” Hall says.

“We see it across many industries, membership fees cause friction, so in order to encourage more businesses to join Bartercard we’ve removed this road block.

“We recognise that business owners are treading with caution these days, so we’re making it even easier to give Bartercard a go with no lock-in contract and month-to-month payments.”

Bartercard has more than 20,000 members in Australia, and almost 1400 of those are located in the Gold Coast region.

The company processes about $1 billion in transactions a year through 24,000 merchants and has 54,000 cardholders globally.

When BPS Technology issued its prospectus, it announced plans to increase cardholder numbers to 100,000 by 2016. The latest initiative is seen as part of that drive.

Despite what it describes as a dour consumer environment, Bartercard says it has grown its Gold Coast base from two to three business centers in the last 18 months.

Hall says the latest expansion push is being spearheaded by a 100 per cent guarantee of improved revenue for members.

“It’s not often businesses are guaranteed more sales, promised alongside improved cash flow and increased profits,” he says.

“Bartercard works with its members to remedy the setbacks faced by smaller business owners including larger competition, prudent spending and tighter budgets.”

Shares in BPS Technology continue to trade at a significant discount to their $1 issue price.

The last traded at 81c on very light volume.


Author: Nick Nichols

Latest News

SLATER & GORDON AND MAURICE BLACKBURN SHOWDOWN IN BELLAMY'S CLASS ACTION

FIERCE rivals Slater & Gordon (ASX: SGH) and Maurice Blackburn have secured funding for class actions against Bel...

WHY VIDEO IS A "GIVEN" FOR BUSINESS

IN TODAY's digital-driven world, video is king and if used right, it can push a company's brand and brand ...

BRAMBLES TUMBLES AFTER REDUCING GUIDANCE

BRAMBLES (ASX: BXB) will miss its first-half guidance due to cost pressures at its North America business.

The com...

VILLAGE ROADSHOW PARKS HURT BY DREAMWORLD TRAGEDY

QUEENSLAND visitors to Village Roadshow (ASX: VRL) theme parks have declined 12 per cent in the wake of four deaths a...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter