BARTERCARD BANISHES FEE IN DRIVE TO BOOST MEMBERSHIP

Written on the 16 October 2014 by Nick Nichols

BARTERCARD BANISHES FEE IN DRIVE TO BOOST MEMBERSHIP GOLD Coast-based international trade exchange Bartercard has launched a major new business drive in the wake of its parent company listing on the ASX early last month.

Bartercard, owned by BPS Technology (ASX: BPS), has abolished joining fees for the first time in its 23-year history after strong growth on its home turf in the past 18 months.

Bartercard’s CEO Brian Hall (pictured) says the campaign is aimed at bolstering start-ups and making more affordable.

“We’ve been working with businesses for a long time and we’ve been listening to the marketplace,” Hall says.

“We see it across many industries, membership fees cause friction, so in order to encourage more businesses to join Bartercard we’ve removed this road block.

“We recognise that business owners are treading with caution these days, so we’re making it even easier to give Bartercard a go with no lock-in contract and month-to-month payments.”

Bartercard has more than 20,000 members in Australia, and almost 1400 of those are located in the Gold Coast region.

The company processes about $1 billion in transactions a year through 24,000 merchants and has 54,000 cardholders globally.

When BPS Technology issued its prospectus, it announced plans to increase cardholder numbers to 100,000 by 2016. The latest initiative is seen as part of that drive.

Despite what it describes as a dour consumer environment, Bartercard says it has grown its Gold Coast base from two to three business centers in the last 18 months.

Hall says the latest expansion push is being spearheaded by a 100 per cent guarantee of improved revenue for members.

“It’s not often businesses are guaranteed more sales, promised alongside improved cash flow and increased profits,” he says.

“Bartercard works with its members to remedy the setbacks faced by smaller business owners including larger competition, prudent spending and tighter budgets.”

Shares in BPS Technology continue to trade at a significant discount to their $1 issue price.

The last traded at 81c on very light volume.


Author: Nick Nichols

Latest News

SUPREME COURT ORDERS OCTAVIAR GROUP TO WIND UP

THE Queensland Supreme Court has ordered the Octaviar Group of companies (formerly known as MFS Group) to be wound...

CEOS BRAVE THE COLD TO RAISE $1.4 MILLION FOR THE HOMELESS

MORE than 400 executives confronted the cold last night in the annual Vinnies CEO sleepout, which took place benea...

JENNIFER WESTACOTT ON BANK TAX: IT EXPOSES GOVERNMENT "DESPERATION"

South Australia's new bank levy exposes the desperation of a government that is unable to get its own budget and ...

BASKETBALL'S COMEBACK CONTINUES WITH NBL CLUBS TO FACE OFF AGAINST CHINA'S NATIONAL TEAM

THE RESURGENCE of Australia's National Basketball League (NBL) continues with China's national team to play t...

Related News

BASKETBALL'S COMEBACK CONTINUES WITH NBL CLUBS TO FACE OFF AGAINST CHINA'S NATIONAL TEAM

THE RESURGENCE of Australia's National Basketball League (NBL) continues with China's national team to play t...

DOMESTIC TOURISM IN AUSTRALIA BREAKS RECORDS, INJECTS $61.7 BILLION INTO NATIONAL ECONOMY

DOMESTIC Australian tourists have spent a record breaking $61.7 billion on intra and interstate travel this year, acc...

THE DOCTORS WHO PLUNGED INTO THE SHARK TANK AND SURVIVED WITH A $500,000 INVESTMENT

THEIR mission is to change the face of cancer care with an app that empowers and connects patients and care givers...

IMF BRACES FOR BIG LOSS FOLLOWING WITHDRAWAL FROM SPOTLESS CLASS ACTION

LITIGATION fund IMF Bentham (ASX: IMF) is set to lose as much as half a million dollars after it ceases funding one o...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter