A SLICE OF THE BIG APPLE, DOWN UNDER

Written on the 15 May 2015 by Jenna Rathbone

A SLICE OF THE BIG APPLE, DOWN UNDER

INSPIRED by the streets of New York, Gold Coast property developer Howard Group has officially started construction on the Brooklyn Apartments in Varsity Lakes - a six-storey residential tower blending the Big Apple's symbolic warehouse apartment-style living with modern urban design.

Taking its name and inspiration from the most populous of New York City's five boroughs, the $25 million project sits on 3000sqm and comprises one and two-bedroom apartments and large open-plan three-bedroom penthouses split over two levels.

The joint venture with Alceon also boasts a podium urban garden on the first floor with a six-storey atrium green wall and a quintessential "New York" rooftop terrace with barbecues, spas and seating.

Mark Howard, of Howard Group, says the Brooklyn apartments bring a high level of "funky" to the area and says the unique architectural design, location and low entry point (starting at $319,000) make it a desirable investment choice for people who work, live or play in Varsity.

"We were really looking for something different and something that appealed to a younger demographic that you find at Bond University and in Varsity Lakes," says Howard, a former V8 Supercar driver.

In the first two nights of launching, the development received more than 25 expressions of interest.

"As everyone knows, development land on the Gold Coast is scarce and Varsity has had no supply for a long time; I saw a lack of both product and land and wanted to think of something groovy," says Howard.

"Everyone is looking for something a little bit different - when you are in the Brooklyn Apartments, it is a great and different atmosphere."

All apartments feature designer galley kitchens and finishes are offset by high concrete ceilings, exposed feature brick walls, balconies, landscaped communal spaces and skyline views.

The project will also feature office studios, eateries and retail spaces.

Howard says the Gold Coast property market is strengthening.

"I think the Gold Coast at the moment might be heading into its better days," he says.

"We probably suffered in the GFC a little more than other places, the other capital cities have had a good lift and I think with a new range of towers and the Commonwealth Games and a few other things, the city is growing up.

"The Gold Coast is coming off the bottom we are getting our mojo back."

Brooklyn is the first Alceon/Howard Group joint venture in Queensland with the first apartments ready to occupy mid-2016.

Other Howard Group developments include Vogue on Broadbeach, The Pinnacle, Sphere Southport and Raffles on Capri.


Author: Jenna Rathbone
About: Jenna Rathbone is a Queensland-based journalist who writes on a range of issues including business and property affairs and social issues.
Connect via: Twitter

Latest News

THE COMPANY THAT DECIDED IT WAS GOING TO GIVE A CRAP THANKS TO CROWD FUNDING

SIMON Griffiths is using toilet paper to save the world.

In 2012, on the back of an IndieGoGo crowdfunding campaig...

TECHNOLOGYONE OUTSTRIPS PROFIT EXPECTATIONS AS R&D SKYROCKETS

TECHNOLOGYONE (ASX: TNE) has surpassed market expectations to achieve a half-year profit after tax of $8.1 million, u...

CLASS ACTION FILED AGAINST SURFSTITCH AFTER ANOTHER EARNINGS WIPEOUT

AS ONLINE retailer SurfStitch (ASX: SRF) battles for survival following another negative earnings forecast, a $100 mi...

SURFSTITCH DOWNGRADES EARNINGS AS SHARES PLUNGE 25 PER CENT IN A DAY

TROUBLED online sports clothing retailer SurfStitch is considering selling off more of its assets and will close i...

Related News

THE COMPANY THAT DECIDED IT WAS GOING TO GIVE A CRAP THANKS TO CROWD FUNDING

SIMON Griffiths is using toilet paper to save the world.

In 2012, on the back of an IndieGoGo crowdfunding campaig...

SURFSTITCH DOWNGRADES EARNINGS AS SHARES PLUNGE 25 PER CENT IN A DAY

TROUBLED online sports clothing retailer SurfStitch is considering selling off more of its assets and will close i...

AUSCANN RESUMES TRADE AFTER $12 MILLION CAPITAL RAISING

IT'S BEEN a big few days for medical cannabis manufacturer AusCann (ASX: AC8), as the company emerged from a trad...

APN AND oOh!media MERGER CALLED OFF, CEO 'AMAZED' AT ACCC'S DECISION

THE PROPOSED $1.6 billion merger between Australia's two largest advertising groups, APN (ASX: APO) and oOh!me...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter