From phonebooks to Google's front page: how Localsearch thrived in the digital era

From phonebooks to Google's front page: how Localsearch thrived in the digital era

For years, online marketers have warned "change is imminent" as mobile becomes dominant, taking over traditional advertising platforms like desktop searches and print media. On the other hand, Daniel Stoten of Localsearch says the tipping point has already come. Localsearch began as a phonebook publisher to help connect the ...

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Localsearch earns its stripes as Google Premier Partner

Localsearch earns its stripes as Google Premier Partner

Daniel Stoten, CEO of Localsearch, believes that when it comes to running an online business, change isn't the enemy. Localsearch is an online hub which has been connecting businesses and people throughout regional Australia for almost 25 years. During that time Stoten (pictured) has been on the front lines, building the Localsear...

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Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

The full program for Australia's largest media and marketing conference, Mumbrella360, has been revealed, featuring a stellar lineup of guests. The conference is set to showcase high profile leaders including the brand behind the globally acclaimed 'Fearless Girl', one of Microsoft's leading search and AI experts as well a...

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Starting from scratch: how the founder of LABO is reinventing digital marketing

Starting from scratch: how the founder of LABO is reinventing digital marketing

As we edge closer to a new decade, it's safe to say that the world is a very different place than it was just ten years ago. Rapid advancements in technology, sudden changes in the socio-political environment and new ways of thinking about aesthetics have come to the fore in the 2010s. Old ways of thinking have died as we move int...

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Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia has confirmed it is the fastest growing independent business news website, by more than doubling its unique visitors and total page views over the past year. The total number of unique visitors to www.businessnewsaus.com.au rose to 55,600 for the month of April, which is up by 108 per cent from the previous year. ...

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The secret to reaching business savvy millennials

The secret to reaching business savvy millennials

For the past decade, Business News Australia has unearthed the country's most inspiring young business people, shared their successes as well as the challenges they've faced along the way. We have created content that is both enriching and easily consumable for the highly sought after millennial market. Our news continues to a...

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AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

THE ASSOCIATION for Data-driven Marketing and Advertising (ADMA) has announced the finalised list of speakers for its Global Forum.

The two-day conference will be held in Sydney on 24 and 25 August with the aim of bringing together global leaders and visionaries in industries ranging from marketing to space exploration.

CEO of ADMA ...

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SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

AFTER an oversubscribed bidding round, digital marketing technology start-up Sinorbis is on track to deploy their new platform to help Australian companies market their products to Chinese consumers.

The digital marketing platform claims it will assist Australian and international companies to more effectively market their products to Chinese...

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ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

THE COMPETITION regulator has waved a warning flag at the proposed $1.6 billion merger between Australia's two biggest advertising groups APN (ASX: APO) and oOh!media (ASX: OML).

Australian Competition and Consumer Commission (ACCC) chairman Rod Sims says the proposed merger will create a market leader in out-of-home advertising in A...

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BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

KATE Middleton knows a thing or two about slaying career goals, having become CEO of insurance engineering firm Censeo at age 36.

In celebration of International Women's Day, Kate has shared her top three tips to take ownership of your career to get where you want to be. Be tenacious Tenacity, persistence, determination and p...

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NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

RECKITT Benkiser has been slogged an extra $4.3 million by the Federal Court for misleading advertising of its Nurofen Specific Pain products after an Australian Competition and Consumer Commission (ACCC) appeal against the penalty was upheld.

The UK-based company must now pay a revised penalty of $6 million - the highest recorded for mislead...

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SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

AUSTRALIA is set to splurge more than $48 billion in retail stores this Christmas, with electronic product makers and big name brands expected to pocket the lion's share when it comes to gifts for children. According to the Roy Morgan's Young Australian Survey, kids are chasing nothing but the best in 2016, with products from...

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ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO has developed a new menu offering to cater to the growing market of gluten awareness. The Sydney-based Mexican quick service restaurant franchise has launched a black rice tortilla as part of its new Power Burrito. Zambrero global procurement and product development manager Perry Josito says the new addition to the superfoods...

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FAST-TRACK THE EFFECTS OF TECHNOLOGY BY CHANGING THE WAY WE THINK

FAST-TRACK THE EFFECTS OF TECHNOLOGY BY CHANGING THE WAY WE THINK

LOOK at what is happening in the world, link it to your company's vision and then experiment. This is the simple three-step process Kate Eriksson, head of Innovation and disruption at PwC, advises marketing professionals when it comes to helping their companies stay on top in a fast changing world.

At last week's 2016 MarTech Summit i...

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MARTECH SUMMIT TO GROUND BUSINESSES IN THE DIGITAL ERA

MARTECH SUMMIT TO GROUND BUSINESSES IN THE DIGITAL ERA

IN A rapidly changing world, an organisation's survival hinges on its successful digital transformation. According to studies, digitally transformed companies are 26 per cent more profitable and generate nine per cent more revenue. The MarTech Summit was introduced based on the demand from marketers, to keep pace with the latest d...

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QANTAS FREQUENT FLYERS SCORE WITH AIRBNB DEAL

QANTAS FREQUENT FLYERS SCORE WITH AIRBNB DEAL

QANTAS has teamed up with Airbnb to reward Qantas Frequent Flyer members with points when they book host stays through its website. The partnership marks the first time the accommodation marketplace has worked with an airline rewards program. The Qantas Frequent Flyer program has 11.4 million members eligible to earn one Qantas point ...

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TOURISM GETS A SHARE OF QANTAS BILLION

TOURISM GETS A SHARE OF QANTAS BILLION

QANTAS Airways (ASX:QAN) is ploughing back some of the mega-profits it has earned this past year into promoting its home market to the world through a three-year deal with Tourism Australia.

The flagship carrier has signed a $20 million joint-venture agreement with the peak tourism body to promote Australia through digital marketing initiativ...

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PRINCE MIXES PHILANTHROPY WITH BUSINESS AT ZAMBRERO

PRINCE MIXES PHILANTHROPY WITH BUSINESS AT ZAMBRERO

SOMETIMES, after building a successful business and making millions, entrepreneurs will turn their thoughts to philanthropy. Zambrero founder Sam Prince took a different approach. He intertwined the commercial focus of his Mexican restaurant chain with the philanthropic goals of his social enterprise, Plate 4 Plate, right from the beginning, in ...

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DESIGNCROWD FREELANCER NOTCHES $1M IN EARNINGS

DESIGNCROWD FREELANCER NOTCHES $1M IN EARNINGS

A FREELANCE designer using DesignCrowd has raked in more than $1 million on the crowdsourcing platform. Anand Thangavel (pictured), operating as PB from the UK, has become DesignCrowd's top freelance designer following the milestone. The Sydney-based company provides logo, print, website and graphic design through its marketplace ...

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BUSINESS BITES: M&C SAATCHI

BUSINESS BITES: M&C SAATCHI

IKEA is a property developer, Airbnb is a media company and Facebook is a drone developer.

Got your attention? That's the mark of M&C Saatchi's group innovation director, Ben Cooper.

With too many 'agency of the year' accolades to count, M&C Saatchi pioneers creative direction worldwide.

Cooper heads inn...

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ACCC SEEKS BIGGER FINE AGAINST MAKERS OF NUROFEN

ACCC SEEKS BIGGER FINE AGAINST MAKERS OF NUROFEN

RECKITT Benckiser's legal headache has taken another turn after the consumer watchdog appealed an 'inadequate' fine of $1.7 million for misleading customers. The Australian Competition and Consumer Commission (ACCC) has filed a Notice of Appeal from the Federal Court's decision against the pharmaceutical company for contra...

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THE LACK OF SAVVY THAT'S SLASHING BUSINESS POTENTIAL

THE LACK OF SAVVY THAT'S SLASHING BUSINESS POTENTIAL

DINESH De Silva (pictured), CEO and co-founder at Netstripes.com, is on a mission to change the way Australia goes about small business, arguing that if they want to grow they need to lift their digital engagement. In a recent report compiled by Netstripes it was discovered that the majority of Australian small businesses aren't even ...

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JOB ADS FLATLINE FOR FOURTH STRAIGHT MONTH

JOB ADS FLATLINE FOR FOURTH STRAIGHT MONTH

THE national jobs market remains flat as a key indicator shows hiring intentions by employers are on the slide. However, once economist says the slowdown is not unexpected after a strong run of growth in mid-2015. The latest ANZ Job Ads survey shows that job advertisements rose 0.2 per cent in March from February, extending the flatli...

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SYDNEY AIRPORT'S FLYING START TO THE YEAR

SYDNEY AIRPORT'S FLYING START TO THE YEAR

SYDNEY Airport (ASX:SYD) has made a flying start to 2016 with passenger numbers hitting close to seven million in the first two months of the year. The figures are up 8 per cent from a year earlier, driven by double-digit growth in international passenger movements. The latest figures released by the airport show that 3.29 million pas...

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DEFINING A BRAND IN THREE SECONDS

DEFINING A BRAND IN THREE SECONDS

IT'S unfortunately official: people now have a three-second window to make their first impressions count online. For entrepreneurs and startups, this fact can be especially catastrophic to visibility, considering that's three seconds to cram in a brand, pitch and identity before the reader decides to find out what's behind the...

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STW SLUMPS TO $52M LOSS, BUT SHARES LIFT

STW SLUMPS TO $52M LOSS, BUT SHARES LIFT

STW Communications Group (ASX:SGN) has cleared the decks after a challenging year involving a restructure and a proposed merger that it says will return Australia's largest marketing services group to sustainable growth. The Sydney-based company has posted a $52.6 million bottom-line loss in calendar 2015 following $92.2 million in no...

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SYDNEY SUPERSIZES SELFIES FOR CHINESE NEW YEAR

SYDNEY SUPERSIZES SELFIES FOR CHINESE NEW YEAR

INTERNATIONAL visitors celebrating Chinese New Year in Sydney will have the chance to make their mark in a 'Giga Selfie' overlooking the Opera House and harbour. The supersized photo opportunity takes place in front of a giant Chinese dragon head installation at Dawes Point, in a campaign created by Tourism Australia. It follo...

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HEMSWORTH HELPS LAUNCH NEW TOURISM AD

HEMSWORTH HELPS LAUNCH NEW TOURISM AD

IN a bid to lure more international visitors to Australia, a new campaign has been launched highlighting the country's aquatic and coastal experiences.  The latest ad, which is part of Tourism Australia's global There's Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve a...

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BAUER SCRAPS CLEO TO FOCUS ON DOLLY

BAUER SCRAPS CLEO TO FOCUS ON DOLLY

BAUER Media today announced the closure of CLEO magazine in Australia, with the publisher now set to follow through with plans to relaunch Dolly as a digital first property. In a statement, interim CEO of Bauer Media Andreas Schoo says scale, engagement and a robust digital strategy are key to the future success of Bauer. "We bel...

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FACEBOOK GIVES MARDI GRAS THE THUMBS UP

FACEBOOK GIVES MARDI GRAS THE THUMBS UP

ONE of the world's most recognised brands has aligned with Sydney's Gay and Lesbian Mardi Gras celebrations, coming out as a major sponsor of the famous parade. Social media giant Facebook, which also acquired Instagram in 2013, will be promoting the festival on both platforms and will enter a float in the parade, which takes plac...

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