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MARKETING


The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

In a move resembling the transformation of the investment world in ...

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

After the Australian Open (AO) beat attendance records this year wi...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

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Naomi Osaka and Kei Nishikori to return to Brisbane International

Naomi Osaka and Kei Nishikori to return to Brisbane International

Fresh from her stunning US Open win earlier this month against 2...

Hometown tennis hero Millman to serve up a storm at Brisbane International

Hometown tennis hero Millman to serve up a storm at Brisbane International

After causing one of tennis history's greatest upsets earlie...

Bellamy's to enter lucrative Vietnamese organic food market

Bellamy's to enter lucrative Vietnamese organic food market

Organic food company Bellamy's Australia (ASX: BAL) has...

ACCC slams Trivago alleging it misled consumers

ACCC slams Trivago alleging it misled consumers

The Australian Competition and Consumer Commission (ACCC) has ta...

Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Oh, honey! Head-turning lingerie brand Honey Birdette's ...

How to make your podcast a No. 1 hit on iTunes

How to make your podcast a No. 1 hit on iTunes

In April 2018 Apple confirmed that there are currently over 550,...

Godfreys to launch an "aggressive" turnaround campaign

Godfreys to launch an "aggressive" turnaround campaign

Following an aggressive takeover of beloved vacuum cleaner retai...

One door closes, another opens as APN is acquired for $1.12 billion

One door closes, another opens as APN is acquired for $1.12 billion

Just one day after losing the bidding war against oOh!media for ...

oOh! that hurts as APN loses race for Adshel

oOh! that hurts as APN loses race for Adshel

APN Outdoor's (ASX:APO) battle for billboard advertiser Adsh...

Billboard world in a whirl as offers start flying

Billboard world in a whirl as offers start flying

THE battle for outdoor advertising space has stepped up a notch as ...

From phonebooks to Google's front page: how Localsearch thrived in the digital era

From phonebooks to Google's front page: how Localsearch thrived in the digital era

For years, online marketers have warned "change is imminent...

Localsearch earns its stripes as Google Premier Partner

Localsearch earns its stripes as Google Premier Partner

Daniel Stoten, CEO of Localsearch, believes that when it comes t...

Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

The full program for Australia's largest media and marketing...

Starting from scratch: how the founder of LABO is reinventing digital marketing

Starting from scratch: how the founder of LABO is reinventing digital marketing

As we edge closer to a new decade, it's safe to say that the...

Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia has confirmed it is the fastest growing ...

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