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MARKETING


The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

In a move resembling the transformation of the investment world in ...

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

After the Australian Open (AO) beat attendance records this year wi...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

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Game on Facebook: How to bypass the social media giant

Game on Facebook: How to bypass the social media giant

In the world of PR and media, it's important to act quickly a...

After COVID we may never think about hotels in the same way again

After COVID we may never think about hotels in the same way again

In Australia, New Zealand and around the world, COVID has turned ...

ACCC takes on Facebook over controversial Onavo app

ACCC takes on Facebook over controversial Onavo app

The Australian Competition and Consumer Commission (ACCC) is taki...

Gold Coast locals offered 'Play Money' for discounts on attractions and experiences

Gold Coast locals offered 'Play Money' for discounts on attractions and experiences

A $1 million program led and funded by Destination Gold Coast wil...

IVE Group to lose millions as Coles ditches printed catalogues

IVE Group to lose millions as Coles ditches printed catalogues

Just nine months after spending $25 million on a catalogue distr...

Jennifer Hawkins the new brand ambassador at Bubs Australia

Jennifer Hawkins the new brand ambassador at Bubs Australia

TV presenter, model and entrepreneur Jennifer Hawkins will be the n...

Surfers Paradise Marriott set for $35m rebrand

Surfers Paradise Marriott set for $35m rebrand

The Surfers Paradise Marriott Resort & Spa will have a new n...

Kogan breached consumer law, misled customers with EOFY promotions

Kogan breached consumer law, misled customers with EOFY promotions

It's a practice as old as Methuselah. Raise your price, drop...

Survival of the smallest? Retail's post-COVID-19 future

Survival of the smallest? Retail's post-COVID-19 future

A consumer behaviour expert believes large retailers and shoppin...

Print newspapers are dead - now what?

Print newspapers are dead - now what?

Australia's largest print media publisher, News Corp Austral...

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

A Coronavirus Savings Package aimed at assisting tens of thousan...

Adapt or Die: Our 2020 Strategic Marketing Guide

Adapt or Die: Our 2020 Strategic Marketing Guide

With a new decade now upon us, I feel that it is the perfect tim...

Struggling Adcorp to bid adieu to the ASX

Struggling Adcorp to bid adieu to the ASX

The ad agency has long been propped up by majority sharehol...

Jennifer Hawkins' tequila brand teams up with LA Clippers

Jennifer Hawkins' tequila brand teams up with LA Clippers

A tequila brand founded by Jennifer Hawkins and her husband Jake...

What York Jewellers can teach us about marketing in the values economy

What York Jewellers can teach us about marketing in the values economy

It's no secret that consumer expectations have changed. ...

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