ACCC slams Trivago alleging it misled consumers

ACCC slams Trivago alleging it misled consumers

The Australian Competition and Consumer Commission (ACCC) has taken aim at online airfare and hotel aggregator Trivago for allegedly misleading consumers in its price comparisons and advertisements. The ACCC has started proceedings in the Federal Court claiming that from at least December 2013 the company ran TV advertisements presenting ...

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Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Oh, honey! Head-turning lingerie brand Honey Birdette's latest campaign has been nipped in the bud following complaints one of its key images was "too sexual". Australian watchdog Ad Standards has banned an image from Honey Birdette shopfronts which shows a woman wearing an opaque white bra, through which her nipples are...

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Godfreys to launch an "aggressive" turnaround campaign

Godfreys to launch an "aggressive" turnaround campaign

Following an aggressive takeover of beloved vacuum cleaner retailer Godfreys (ASX: GFY) by its 99-year-old founder the company is looking to reinvigorate its brand. The company has announced its "aggressive" advertising campaign to begin on Wednesday as the new management team begins the process to turn the group's fortunes ...

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Billboard world in a whirl as offers start flying

Billboard world in a whirl as offers start flying

THE battle for outdoor advertising space has stepped up a notch as APN Outdoor (ASX:APO) makes a last-ditch bid to secure the Adshel business from Here There & Everywhere (ASX:HT1).

APN has sweetened its offer for Adshel just a day after it received an unsolicited $1.1 billion takeover offer of its own from French billboard giant JCDecaux...

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From phonebooks to Google's front page: how Localsearch thrived in the digital era

From phonebooks to Google's front page: how Localsearch thrived in the digital era

For years, online marketers have warned "change is imminent" as mobile becomes dominant, taking over traditional advertising platforms like desktop searches and print media. On the other hand, Daniel Stoten of Localsearch says the tipping point has already come. Localsearch began as a phonebook publisher to help connect the ...

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Localsearch earns its stripes as Google Premier Partner

Localsearch earns its stripes as Google Premier Partner

Daniel Stoten, CEO of Localsearch, believes that when it comes to running an online business, change isn't the enemy. Localsearch is an online hub which has been connecting businesses and people throughout regional Australia for almost 25 years. During that time Stoten (pictured) has been on the front lines, building the Localsear...

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Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

The full program for Australia's largest media and marketing conference, Mumbrella360, has been revealed, featuring a stellar lineup of guests. The conference is set to showcase high profile leaders including the brand behind the globally acclaimed 'Fearless Girl', one of Microsoft's leading search and AI experts as well a...

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Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia has confirmed it is the fastest growing independent business news website, by more than doubling its unique visitors and total page views over the past year. The total number of unique visitors to www.businessnewsaus.com.au rose to 55,600 for the month of April, which is up by 108 per cent from the previous year. ...

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Influencing the world is all in a day's work for this young entrepreneur

Influencing the world is all in a day's work for this young entrepreneur

Ever wondered how those beautiful people on Instagram score major deals with Australia's biggest brands? Well, meet Genevieve Day, the woman who transforms fledgling social media accounts into booming businesses. At just 26 years old, Day runs her own marketing business called Day Management. Unlike traditional marketing firms, Day...

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The secret to reaching business savvy millennials

The secret to reaching business savvy millennials

For the past decade, Business News Australia has unearthed the country's most inspiring young business people, shared their successes as well as the challenges they've faced along the way. We have created content that is both enriching and easily consumable for the highly sought after millennial market. Our news continues to a...

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The founder of Impress!ve on how to build a thriving business in under two years

The founder of Impress!ve on how to build a thriving business in under two years

Robert Tadros founded Melbourne-based digital marketing agency Impress!ve just under two years ago. Now, it is a thriving company, with annual turnover forecast at $3.5 million and a team of 17 talented employees. Tadros' quick rise to success boasting clients including Misha Collection, digiDIRECT, And Chill, XBlades and Schiavello, ...

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INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

WHEN it comes to social media marketing in 2017, there's no question that influencers hold the power. Influencer marketing is so popular these days that brands tapping into the Kim Kardashians and Kylie Jenners of the world shell out hundreds of thousands of dollars just to get a single product seen in the same snapshot. However, ...

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AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

THE ASSOCIATION for Data-driven Marketing and Advertising (ADMA) has announced the finalised list of speakers for its Global Forum.

The two-day conference will be held in Sydney on 24 and 25 August with the aim of bringing together global leaders and visionaries in industries ranging from marketing to space exploration.

CEO of ADMA ...

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ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

THE COMPETITION regulator has waved a warning flag at the proposed $1.6 billion merger between Australia's two biggest advertising groups APN (ASX: APO) and oOh!media (ASX: OML).

Australian Competition and Consumer Commission (ACCC) chairman Rod Sims says the proposed merger will create a market leader in out-of-home advertising in A...

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BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

KATE Middleton knows a thing or two about slaying career goals, having become CEO of insurance engineering firm Censeo at age 36.

In celebration of International Women's Day, Kate has shared her top three tips to take ownership of your career to get where you want to be. Be tenacious Tenacity, persistence, determination and p...

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NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

RECKITT Benkiser has been slogged an extra $4.3 million by the Federal Court for misleading advertising of its Nurofen Specific Pain products after an Australian Competition and Consumer Commission (ACCC) appeal against the penalty was upheld.

The UK-based company must now pay a revised penalty of $6 million - the highest recorded for mislead...

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SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

AUSTRALIA is set to splurge more than $48 billion in retail stores this Christmas, with electronic product makers and big name brands expected to pocket the lion's share when it comes to gifts for children. According to the Roy Morgan's Young Australian Survey, kids are chasing nothing but the best in 2016, with products from...

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LOCOMOTE REBRANDS TO DRIVE UK EXPANSION

LOCOMOTE REBRANDS TO DRIVE UK EXPANSION

MELBOURNE-BASED corporate travel platform Locomote is gearing up for its expansion to the UK under a new name. Travelport Locomote has appointed a new leadership team to tackle the UK market in coming months, as well drive growth for its suite of products to manage business travel. It follows Travelport's investment in a majority ...

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TOURISM GETS A SHARE OF QANTAS BILLION

TOURISM GETS A SHARE OF QANTAS BILLION

QANTAS Airways (ASX:QAN) is ploughing back some of the mega-profits it has earned this past year into promoting its home market to the world through a three-year deal with Tourism Australia.

The flagship carrier has signed a $20 million joint-venture agreement with the peak tourism body to promote Australia through digital marketing initiativ...

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PRINCE MIXES PHILANTHROPY WITH BUSINESS AT ZAMBRERO

PRINCE MIXES PHILANTHROPY WITH BUSINESS AT ZAMBRERO

SOMETIMES, after building a successful business and making millions, entrepreneurs will turn their thoughts to philanthropy. Zambrero founder Sam Prince took a different approach. He intertwined the commercial focus of his Mexican restaurant chain with the philanthropic goals of his social enterprise, Plate 4 Plate, right from the beginning, in ...

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ANZ TAKES OUT SIX CANNES LIONS FOR EQUALITY CAMPAIGNS

ANZ TAKES OUT SIX CANNES LIONS FOR EQUALITY CAMPAIGNS

ANZ (ASX:ANZ) has cleaned up at the Cannes Lions awards for its marketing campaigns promoting diversity and inclusion. The bank was awarded Gold Lions in both the PR category for its Equal Futures pocket money initiative and the media category for the GAYNZ campaign, as well as another four Bronze Lions. As part of International Women...

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JOB ADS FLATLINE FOR FOURTH STRAIGHT MONTH

JOB ADS FLATLINE FOR FOURTH STRAIGHT MONTH

THE national jobs market remains flat as a key indicator shows hiring intentions by employers are on the slide. However, once economist says the slowdown is not unexpected after a strong run of growth in mid-2015. The latest ANZ Job Ads survey shows that job advertisements rose 0.2 per cent in March from February, extending the flatli...

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HEMSWORTH HELPS LAUNCH NEW TOURISM AD

HEMSWORTH HELPS LAUNCH NEW TOURISM AD

IN a bid to lure more international visitors to Australia, a new campaign has been launched highlighting the country's aquatic and coastal experiences.  The latest ad, which is part of Tourism Australia's global There's Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve a...

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FRONTIER TOURING SCOOPS TOP SPOT

FRONTIER TOURING SCOOPS TOP SPOT

FRONTIER Touring has topped US publication Billboard's list as the number one independent concert promoter in the world. The Melbourne-based promoter ranked third overall with the highest grossing Boxscore, after global organisations Live Nation and AEG Live. Frontier is the leading Australasian promoter, followed by Dainty Group ...

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PIZZA-PRENEURS BRING IN THE DOUGH

PIZZA-PRENEURS BRING IN THE DOUGH

A YOUNG entrepreneurial couple has pocketed more than $50,000 from the Domino's (ASX:DMP) Pizza Mogul campaign, with their international inspired pizzas. Emma Edwards and Cameron Blackburn charged to the top of the Pizza Mogul leader board with their range, #FlavoursOfTheWorld. The website and app allows Australian users to create...

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VIRGIN AUSTRALIA VOTED BEST TRAVEL SITE

VIRGIN AUSTRALIA VOTED BEST TRAVEL SITE

VIRGIN Australia's (ASX:VAH) website is taking off, with Australians voting it the best for online flight and travel bookings. According to the 2014/2015 Travel Website Consumer Recommendation and Loyalty Study, Virgin Australia's site was a leader in overall value, ease of navigation and customer service and support. The airli...

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