How integrity can save your website during a redesign

How integrity can save your website during a redesign

Any business owner worth their salt knows that an effective, or ineffective online advertising campaign, can make or break their company's bottom line profit. What they might fail to recognise however, are the red flags associated with digital agencies that are more concerned with making sales rather than delivering ethical outcomes. ...

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Localsearch helping rural businesses find calm among the chaos online

Localsearch helping rural businesses find calm among the chaos online

With so many digital products available these days, business owners can easily find themselves caught up in a tangled mess. Cutting through the saturated online market is a tough slog for any company, but especially those based in rural areas. Daniel Stoten, co-founder of Localsearch, spearheaded the company's transition to digita...

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Watch your tone! Training experts reveal how to leverage manners for success

Watch your tone! Training experts reveal how to leverage manners for success

As the saying goes, it's not what you say but how you say it. According to the founders of ISR Training, Jack Corbett and Ryan Tuckwood, this statement couldn't be more accurate to the world of business. If you haven't already heard of these entrepreneurs, Corbett and Tuckwood have made it their mission to create a new sta...

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Naomi Osaka and Kei Nishikori to return to Brisbane International

Naomi Osaka and Kei Nishikori to return to Brisbane International

Fresh from her stunning US Open win earlier this month against 23-time Grand Slam singles champion Serena Williams, world No.7 Naomi Osaka has announced that she will be kicking off 2019 at the Brisbane International. Osaka's US Open triumph marked not only her first Grand Slam title, but the first Grand Slam singles title to ever be ...

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ACCC slams Trivago alleging it misled consumers

ACCC slams Trivago alleging it misled consumers

The Australian Competition and Consumer Commission (ACCC) has taken aim at online airfare and hotel aggregator Trivago for allegedly misleading consumers in its price comparisons and advertisements. The ACCC has started proceedings in the Federal Court claiming that from at least December 2013 the company ran TV advertisements presenting ...

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Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Oh, honey! Head-turning lingerie brand Honey Birdette's latest campaign has been nipped in the bud following complaints one of its key images was "too sexual". Australian watchdog Ad Standards has banned an image from Honey Birdette shopfronts which shows a woman wearing an opaque white bra, through which her nipples are...

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Billboard world in a whirl as offers start flying

Billboard world in a whirl as offers start flying

THE battle for outdoor advertising space has stepped up a notch as APN Outdoor (ASX:APO) makes a last-ditch bid to secure the Adshel business from Here There & Everywhere (ASX:HT1).

APN has sweetened its offer for Adshel just a day after it received an unsolicited $1.1 billion takeover offer of its own from French billboard giant JCDecaux...

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From phonebooks to Google's front page: how Localsearch thrived in the digital era

From phonebooks to Google's front page: how Localsearch thrived in the digital era

For years, online marketers have warned "change is imminent" as mobile becomes dominant, taking over traditional advertising platforms like desktop searches and print media. On the other hand, Daniel Stoten of Localsearch says the tipping point has already come. Localsearch began as a phonebook publisher to help connect the ...

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Localsearch earns its stripes as Google Premier Partner

Localsearch earns its stripes as Google Premier Partner

Daniel Stoten, CEO of Localsearch, believes that when it comes to running an online business, change isn't the enemy. Localsearch is an online hub which has been connecting businesses and people throughout regional Australia for almost 25 years. During that time Stoten (pictured) has been on the front lines, building the Localsear...

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Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

The full program for Australia's largest media and marketing conference, Mumbrella360, has been revealed, featuring a stellar lineup of guests. The conference is set to showcase high profile leaders including the brand behind the globally acclaimed 'Fearless Girl', one of Microsoft's leading search and AI experts as well a...

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Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia has confirmed it is the fastest growing independent business news website, by more than doubling its unique visitors and total page views over the past year. The total number of unique visitors to www.businessnewsaus.com.au rose to 55,600 for the month of April, which is up by 108 per cent from the previous year. ...

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The secret to reaching business savvy millennials

The secret to reaching business savvy millennials

For the past decade, Business News Australia has unearthed the country's most inspiring young business people, shared their successes as well as the challenges they've faced along the way. We have created content that is both enriching and easily consumable for the highly sought after millennial market. Our news continues to a...

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How Tammy Hembrow leveraged social media to dominate the fashion game

How Tammy Hembrow leveraged social media to dominate the fashion game

SITTING pretty with 7.5 million followers, Tammy Hembrow has undeniably broken into the top echelons of Instagram. However, as one of Australia's top ten most followed celebrities, unbridled popularity was not enough on its own for Hembrow.  The health and fitness queen who founded Tammy Hembrow Fitness has expanded into fash...

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AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

THE ASSOCIATION for Data-driven Marketing and Advertising (ADMA) has announced the finalised list of speakers for its Global Forum.

The two-day conference will be held in Sydney on 24 and 25 August with the aim of bringing together global leaders and visionaries in industries ranging from marketing to space exploration.

CEO of ADMA ...

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ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

THE COMPETITION regulator has waved a warning flag at the proposed $1.6 billion merger between Australia's two biggest advertising groups APN (ASX: APO) and oOh!media (ASX: OML).

Australian Competition and Consumer Commission (ACCC) chairman Rod Sims says the proposed merger will create a market leader in out-of-home advertising in A...

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BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

KATE Middleton knows a thing or two about slaying career goals, having become CEO of insurance engineering firm Censeo at age 36.

In celebration of International Women's Day, Kate has shared her top three tips to take ownership of your career to get where you want to be. Be tenacious Tenacity, persistence, determination and p...

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WHY VIDEO IS A "GIVEN" FOR BUSINESS

WHY VIDEO IS A "GIVEN" FOR BUSINESS

IN TODAY's digital-driven world, video is king and if used right, it can push a company's brand and brand loyalty in the right direction.

Nic Nichols (pictured), director of 40/40 CREATIVE agency, says using video is more important than ever in helping business to communicate and build ongoing relationships with its audience, part...

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NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

RECKITT Benkiser has been slogged an extra $4.3 million by the Federal Court for misleading advertising of its Nurofen Specific Pain products after an Australian Competition and Consumer Commission (ACCC) appeal against the penalty was upheld.

The UK-based company must now pay a revised penalty of $6 million - the highest recorded for mislead...

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BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD has launched a business development grant to get a piece of the startup action. The Gold Coast-based trade exchange's Small Business Incubator Grant has a pool of $250,000 up for grabs, funded through its trade dollar currency. Small and medium-sized businesses on the Gold Coast can apply for a grant of up to $25,000 to...

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MEET THE ENTREPRENEUR WHO HAS WORKED OUT THE NEW MEDIA MODEL

MEET THE ENTREPRENEUR WHO HAS WORKED OUT THE NEW MEDIA MODEL

IN the age of disruption, it is publishing that has been one of the industries hardest hit by new technology, but Gold Coast entrepreneur Dan Richardson (pictured) could have found the successful business model that so many in this industry have searched for.

His health and fitness focussed business, Challenger Media Group, has hit the g...

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GOLD COAST LEADERS DIVE INTO CITY'S SPORTING FUTURE

GOLD COAST LEADERS DIVE INTO CITY'S SPORTING FUTURE

A PANEL of Gold Coast industry leaders will share ideas to help the city shine as a sporting destination on the global stage this weekend. The Big Blue Sky Event will discuss the Gold Coast as Australia's most active city and how to make it the number one sporting precinct by 2020. The panel comprises Gold Coast Commonwealth Games...

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TOURISM GETS A SHARE OF QANTAS BILLION

TOURISM GETS A SHARE OF QANTAS BILLION

QANTAS Airways (ASX:QAN) is ploughing back some of the mega-profits it has earned this past year into promoting its home market to the world through a three-year deal with Tourism Australia.

The flagship carrier has signed a $20 million joint-venture agreement with the peak tourism body to promote Australia through digital marketing initiativ...

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PRINCE MIXES PHILANTHROPY WITH BUSINESS AT ZAMBRERO

PRINCE MIXES PHILANTHROPY WITH BUSINESS AT ZAMBRERO

SOMETIMES, after building a successful business and making millions, entrepreneurs will turn their thoughts to philanthropy. Zambrero founder Sam Prince took a different approach. He intertwined the commercial focus of his Mexican restaurant chain with the philanthropic goals of his social enterprise, Plate 4 Plate, right from the beginning, in ...

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SALLY PEARSON NAMED FIRST GC2018 AMBASSADOR

SALLY PEARSON NAMED FIRST GC2018 AMBASSADOR

AUSTRALIAN track queen Sally Pearson OAM has been named the first official ambassador of the Gold Coast 2018 Commonwealth Games. The Gold Coast resident is best known for her achievements as a world, Olympic and dual Commonwealth Games hurdles gold medallist. The GC2018 Ambassador Program has been designed to help GOLDOC promote the e...

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ANOTHER WAVE OF TOURISM SUCCESS ON COAST

ANOTHER WAVE OF TOURISM SUCCESS ON COAST

THE number of overnight visitors on the Gold Coast is on the rise, with overnight arrivals from Sydney surging 25 per cent in the past year.   The National Visitor Survey results released today by Tourism Research Australia indicate that the city welcomed 337,000 more domestic overnight visitors and 1.1 million more day-trippers in t...

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TOURISM PUNCHING ABOVE ITS WEIGHT, SAYS WINTER

TOURISM PUNCHING ABOVE ITS WEIGHT, SAYS WINTER

INTERNATIONAL visitor expenditure on the Gold Coast has risen 15.4 per cent in the 12 months ending March 2016, with Gold Coast Tourism CEO Martin Winter claiming the local industry is punching above its weight. According to Tourism Australia's International Visitor survey, international visitor expenditure on the Glitter Strip rose t...

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GLOBAL PLAYER JOINS COMMONWEALTH GAMES AS TECH SPONSOR

GLOBAL PLAYER JOINS COMMONWEALTH GAMES AS TECH SPONSOR

The Gold Coast Commonwealth Games Corporation (GOLDOC) has secured the IT supplier of the Olympics to power the 2018 Games. Atos will deliver digital solutions in the planning and staging of the sporting event, including a comprehensive Games Management System (GMS) and Information Diffusion System (IDS). The French technology company...

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UNLOCKING POTENTIAL FROM ONLINE PLATFORMS

UNLOCKING POTENTIAL FROM ONLINE PLATFORMS

ANY business that does not effectively use online platforms risks losing new and potentially lucrative opportunities, says digital agency Stead Lane. The Southport-based company, which specialises in web development and digital strategies, says with the rise of the digital era more people have become heavily reliant on online platforms to...

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CHINESE UNIVERSITY BEATS PATH TO GOLD COAST

CHINESE UNIVERSITY BEATS PATH TO GOLD COAST

ONE of China's largest universities is eying the Gold Coast to explore partnership opportunities in the city's rapidly expanding education sector. Representatives from Tian Fu College of Southwestern University of Finance and Economics (SWUFE) are on the Gold Coast as part of a national tour that includes Brisbane, Sydney and Cair...

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GOLD COAST GOES FROM ZERO TO TOURISM HERO

GOLD COAST GOES FROM ZERO TO TOURISM HERO

LAST year it didn't even rank in the top 10, but this year the Gold Coast has edged out Melbourne to capture second spot among Australia's top tourism destinations. However, Sydney remains the crowd favourite by cementing its position at the top of the list compiled annually by TripAdvisor. Queensland destinations take out fiv...

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