Wotif.com resonates with consumers
Written on the 15 September 2009
WOTIF.com Holdings has increased profit by 26 per cent to $43.5 million.
Wotif.com CEO Robbie Cooke says his company was facing significant headwinds going into the financial year, but there was a belief that the business model would continue to resonate with consumers in a down cycle.
“Our thinking was that consumers would take shorter breaks, travel more domestically, transact in the last-minute space, and would move to the online environment to secure best value for their accommodation and other needs,” he says.
“In FY2009, our newly acquired businesses contributed for a full year for the first time. Asia Web Direct assisted in driving the group’s Asian room night volumes by 100 per cent. Our Asian business unit achieved a record of $128 million — excluding taxes.”