WINNING WITH STYLE
Written on the 10 June 2010
ELECTRONICS developer E3 Style expects $11.3 million turnover this year, but the company’s rapid growth in four years comes as no surprise to co-founder Vanessa Jordan. The 32-year-old says deals with the likes of Dick Smith and Samsung are driving the business forward, with a big US push scheduled for October.
In 2006 there were changes at play in the electronics retail sector, with retailers increasingly choosing freight on board (FOB) arrangements with China over the traditional warehousing of stock.
“With youth electronics we don’t have any competitor that has the width of range that we do and we had a business plan from the start, out strategy has barely changed,” she says.
As the company continues to tick the boxes, she says that entrepreneurs need to follow-up on their ideas while making sure they are viable.