WHY VIDEO IS A "GIVEN" FOR BUSINESS
Written on the 23 January 2017 by Lin Evlin
IN TODAY's digital-driven world, video is king and if used right, it can push a company's brand and brand loyalty in the right direction.
Nichols says the brief was to communicate a serious message in a relatable and entertaining way, as opposed to the typical shock style campaigns that are often associated with prevention of drink drinking videos.
"We had the idea of Uber being your friend and if you have a big night out, Uber will take care of you but almost as a sibling not as a parent."
So far, the videos have chalked up more than 500,000 views on YouTube after a soft market launch last month, and it has had good feedback from the company's headquarters in San Francisco.
"The feedback from Uber headquarters in San Francisco was that they were impressed with the campaign's playfulness, so there's potential for it to go even further than national," says 40/40 Account Director, Ty Kudla. "There's even talk that it may land on MTV."
When it comes to businesses looking to use video as part of its digital marketing strategy, Nichols says companies should be clear about their own brand and brand vision.
He further believes that having the right tools to help execute a company's vision accurately and in a high-quality fashion through the video medium is equally important.