WHY DAILY JOCKS IS THE PERFECT E-COMMERCE PACKAGE
Written on the 4 November 2016 by James Perkins
WHAT started as an underwear blog has become a multi-million dollar business for Melbourne entrepreneur Nicholas Egonidis.
"Our strength is really in the database and our social media following," he says.
"We had half a million people following the brand and a couple of hundred thousand email subscriptions, however, the brands weren't prepared to pay what was justified for the traffic they were getting."
"The guys responded well - I had 2,000 people join up to the underwear club in the first month," he says.
"People were clearly interested in buying from us because they recognised that we knew what good underwear was - they trusted our judgement."