Why coordinated communications are critical in a crisis
18 March 2020, Written by Jeromy Wells, CEO of Whispir
If the past few days have taught us anything, it's that things change quickly in a crisis.
The Australian Grand Prix, Royal Easter Show and Super Rugby have all been cancelled. Outdoor gatherings of more than 500 people are banned along with non-essential indoor gatherings of 100 or more, 14-day self-isolation is imposed on all international arrivals and a biosecurity emergency has been declared.
Globally, organisations and businesses are struggling to keep stakeholders informed as the coronavirus pandemic continues to impact and disrupt business and their operating environments.
Planned, transparent and effective communication are key to dealing with a crisis, but it can be challenging to plan or prepare communications when a situation is evolving so quickly.
As some organisations are finding out, you can't stay on top of things by sending out a group email or two.
Technology platforms are key to automating these business-critical communications, enabling real-time two-way interactions with staff, customers and suppliers in different geographies and across multiple delivery channels.
Real-time communications facilitate a coordinated business response from all levels of an organisation that can keep up with changing operating conditions, allowing senior leadership team members to utilise the latest information to make decisions while keeping staff aware of evolving situations and appropriate plans.
And, importantly, they can do all of this at scale.
Below are eight tips from Whispir, drawing on our 20 years' crisis communications experience with emergency providers, government departments and companies across several sectors including coordinating communications for the recent bushfires and the current COVID-19 pandemic:
Business News Australia
Author: Jeromy Wells, CEO of Whispir