WEAVING AN ETHICAL BUSINESS
31 January 2017, Written by Laura Daquino
IN three short years, Fabienne Costa has gone from not being able to afford petrol to turning over a quarter of a million dollars.
"At least since I was 13, whenever I felt overwhelmed or my creativity was being stifled, I would make my way to a bead store. It was therapeutic, and for me, the best form of escapism," she says.
At 21, Costa dropped out of university, left a high-paying job and moved out of home, all within three months. She needed a clean slate to build the foundations of her new life, but at an age where she was meant to have the world at her feet, she struggled to get going.
Costa's business is built on ethics. She says things started to 'really kick off' in July 2015 when her friend and marketing director, Claire, helped her tap into the right people on social media.
"We got working with key influencers who aligned with YCL. We don't necessarily want the influencer with the best body on Instagram, or the girl whose idea of wellness is just colourful acai bowls. We work with influencers who believe in our idea of sustainability and ethics, who might even just be micro-influencers."
"There's a focus on hustle and working 72-hour weeks, because of which people are becoming seriously ill and depleting their life force and happiness. There are other ways of doing good business."