Virgin tweets in the city of angels

Written on the 30 September 2009

V AUSTRALIA is having a flitter on Twitter after launching a social media campaign with the networking channel and a Brisbane radio station.

The national campaign is for Australians to win a trip to Los Angeles for three days or 4320 minutes of ‘tweeting’.

The campaign ‘4320 LA’ was inspired by recent trends which show Australians are continuing to travel overseas but are increasingly value conscious and keen to cram in as much action and activities into shorter breaks (Tourism Research Australia 2009).

A team of three will fly to LA, take in the sights and delights for three days non-stop and between the team, tweet every single minute of the 4320 minutes spent in the ‘city of angels’.

Virgin Blue Group marketing manager Michelle Lee, says the social networking medium is relevant not only to the social media-savvy set but to other long-haul guests who use Twitter as an everyday communications channel.

“For V Australia, it’s about breaking into new markets, reaching out and speaking to people in a relevant way, be it through newer mediums such as Twitter and You Tube or more traditional channels like print or radio,” she says.

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