UBER FOR INTERNATIONAL SEAFOOD MAKES THE IMPOSSIBLE POSSIBLE
5 January 2017, Written by James Perkins
THE Sydney entrepreneur behind the Alibaba-backed international seafood trading platform Gfresh has urged Australian primary producers to focus on branding amid strong international competition for exports into China.
"What really matters in the future is the brand of the seafood company themselves and how they utilise that brand in the new market," says Wan.
"Australia is in a very strong position, but the competition now at a global level has really increased.
"Two years ago, the thought of selling seafood online seemed pretty much impossible for most people; the biggest progress that we have made in the past two years is that we have made what seemed impossible seem inevitable," says Wan.
He remembers his first visit to the China Seafood Expo at Qingdao around the time Gfresh launched, when no one was talking about ecommerce. At the latest event, late last year, "every person was talking ecommerce".
"If we can do seafood, we can do fruit and vegetables and dairy. The perishables market is doing a massive move online, and that has only really started we are yet to see how big it could really be.
"Australian produce is once again very well positioned and there is a lot of potential there for Australian fruits, vegetables and dairy."