TWO GREAT MATES ON A REAL ESTATE MISSION
Written on the 10 December 2015 by Laura Daquino
THERE'S a new real estate brand on the Gold Coast block, headed by two young guns with real estate pedigree and focused on changing the face of property.
"I found out since leaving that working for the big brand name is definitely not as attractive as I once thought.
"I don't just want to be a real estate agent and then groom my kids to follow in those footsteps, so when the opportunity presented itself to work with my best mate, I grabbed it with both hands."
"The market was calling out for more transparency and authenticity, and we think the big players in the industry really haven't changed for decades."
Willcox spent time in Sydney, London, Paris and the US before taking the leap, and says Lambert Willcox has taken marketing inspiration from other boutique firms.
"There's a huge focus on personal sacrifice over personal productivity in western culture and a lot of real estate agencies honestly become adult day-care centres.
"We hate 'busy being busy' - an agent will finish the week and sigh 'big week' but didn't achieve any sales or listings. It happens all the time. We don't want our agents sitting there doing that.
"The Gold Coast market is better than I've ever seen it professionally and we speak about it a lot," says Willcox.
"I started in real estate when the market was falling, during the GFC, and you learnt tough lessons then.