TOP 40 UNDER 40: BRISBANE'S INFLUENTIAL YOUNG ENTREPRENEURS # 11 - 15
Written on the 10 October 2017 by Ben Hall, Paris Faint, David Simmons, Yasmin Bonnell, Amanda Williams
THE FASHION industry headlines our top #11-15 with these movers and shakers using social media to boost their businesses and drive sales.
11. Daniella Dionyssiou & Natalia Suesskow
FASHION students one day, social media influencers the next, the founders of Brisbane's Verge Girl have come a long way since opening their first boutique in 2007.
Since taking their bricks and mortar store online, the fashion entrepreneurs have grown their business to include a manufacturing arm and have a combined Instagram following of over 270,000 people.
The fashionistas say they have found success in setting the standard for on-point affordable fashion while providing a style destination.
"We see ourselves as a style destination, not a brand destination with over 100 new items going online etc week," says Dionyssiou. "We don't just retail clothing, we sell a style and give girls fashion inspiration."
Verge girl saw a growth in revenue of 96 percent last financial year which they say comes down to continually evaluating their goals and streamlining their merchandising to stay ahead of the pack.
Parallel to this, Dionyssiou says social media also plays an equally important role in their growth.
"It is our number one tool for maintaining a relationship and communication with our customers." she said.
12. Yiota & Thessy Kouzoukas
Yiota and sister-in-law Thessy started an international women's fashion label and online store selling affordable, exclusive clothing that ranges from casual wear, to formal wear, to swimwear.
Their clothing is designed exclusively in house and cannot be purchased anywhere else in the world, which means customers stand out that much more when they're wearing a Sabo skirt piece.
The duo spotted an opportunity and gap in the international market to sell the Australian labels that they were wearing on our blog to international followers/customers.
"We saved and planned for a year before eventually launching our online store," says Yiota.
"Our Instagram profile has grown to 1.7 million followers in under six years and we are amongst the top 10 most engaged fashion brands on the Instagram platform.
Sabo skirt sales have increased by over 700 per cent since they started in 2011.
"We were first movers on Instagram, using the platform as a marketing tool for our online store before the platform had taken off."
13. Sam Hardy & Hamish Ellingham
A UNIQUE background, dynamic youth, and plain enthusiasm were used as building blocks to renovate a tired business model into a thriving international marketing agency.
14. Daniel Holden
WHAT started in a spare bedroom in Queen Street Brisbane in 2011 has grown into a company settling more than $400 million in debt and equity in the ball park of around 90 transactions a year.
15. Robert Trenchard
RESILIENCE is one of the most powerful tools in business and young entrepreneur Robert Trenchard is living proof of this.