THE STARTUP FESTIVAL WHERE GLOBAL HEAVYWEIGHTS COLLIDE WITH ENTREPRENEURS AND TRAILBLAZERS
Written on the 22 September 2017 by Ben Hall
THEIR aim is to put on the 'biggest, baddest and best' startup event in the Asia Pacific region and the founders of Myriad have declared if the event becomes 'just another tech conference', then they have failed.
"The plane will be the first time that a number of Queensland students and Australian startups will ever get to connect with some really big name VIP speakers and investors, so we'll be sending as many people as we can from Australia to San Francisco for the week, and set them up with meetings, and then they'll fly back on the plane."
But then the other opportunities to bring back some of 25 to 30,000 Australians currently residing in San Francisco and Silicon Valley. We're really excited to give them an opportunity to come back and share a lot of what they've learned. Some of them have succeeded and have sold their startups to enormous tech companies, and others are still out there having a go, but they're all valuable insights the Australian students can learn from.
"We're probably going for something more like a 'Big Day Out for your brain'. It's like a music festival meets a technology festival, meets arts festival, meets the science festival."
Murray: I suppose it's really designed to be an interactive exploration of technology. Technology, ideas like Ted and innovation, they're too ambiguous, too cerebral, that most people can't touch them and connect with them. But we're trying to design an experience so that people actually get to get up close to startups and the investments and people deciding ideas like technology and innovation so that they can get involved and actually participate.
How is Myriad different from tech conferences, which seem to be springing up all over the place?
Any idea why it's taken for an event like Myriad to hit Australia? Is it because we're behind?
"The main thing is that if we are seen as building just an event, then it's a fail. It's much, much bigger than just an event. It's a great, great vehicle to get us somewhere. What we're catalysing is a movement."
Murray: There's lots of really great things happening all over the country. We're only doing one event each year because we want it to be the biggest, baddest and best event in Asia-Pacific, and that's what we're building. That requires a very, very longterm, very disciplined strategy from us.
"Myriad is an Australian event, built for Australians and by Australians, with a little infection of myself who wants to be an Australian."
Murray: Look, I think, just to really underline that point, the long term goal is to help Australia level up and really take its place on the world stage. The CSIRO sits on $2 billion to $3 billion in intellectual property. We invented Wi-Fi. The issue is not ingenuity, it's not resources, it is none of the things, none of these excuses, that we've been telling ourselves for a long time. It's culture.
Business News Australia
Author: Ben Hall