THE BIG APPLE IS LANDING IN BRISBANE
Written on the 25 September 2014 by Laura Daquino
A $600 million piece of the Big Apple is about to land in Fortitude Valley.
GURNER™, a Melbourne-based development company, will officially enter the area next month with the opening of its five-star Flatiron resort development.
The bronze tower has been crafted as a modern model of its New York namesake, spanning 30 levels and comprising 354 one, two and three bedroom apartments above a mixed-use precinct.
It will mark the first stage of GURNER™’s $600 million FV development and the company’s first foray into the Brisbane market.
Once complete, company founder Tim Gurner expects the development to retain timeless appeal.
“Due to the strong market conditions we have been able to offer something truly special at FV that we do not believe will be offered again in Australia,” says Gurner.
Planned to follow Flatiron are another two buildings stretching a 5,000 square metre site bordered by Brunswick Street, Alfred Street and Barry Parade, hosting additional accommodation, a retail and commercial precinct, and a residents-only resort-style private club.
Gurner says the development has sparked significant interest in a short time frame, noting a trend among Brisbanites towards “aspirational living”.
“Since obtaining our permit just a few months ago, we already have almost 2,500 registrations of interest from all around Australia,” says Gurner.
“This enthusiasm for the project isn’t surprising, given the level of interest in Brisbane as a strong investment market and demand among locals for aspirational apartment living.”
Gurner says the display suite alone cost $2 million to provide a realistic depiction of the level of living on offer.
“We have pushed the envelope to ensure that the standard options in these apartments appeal to even the most discerning buyer, taking the level of finishes to a premium level not seen in Brisbane apartment living.”
From this, Gurner says he is confident the development will attract world-class hospitality and retail.
“The development will help drive the rejuvenation of Fortitude Valley, which is emerging as a property hot spot,” he says.
“It will bring a new buzz to the area with more than 1,100 new residents and through the exciting retail planned at ground level, which we are confident will attract some of the best names in hospitality and retail in Australia.”
Gurner expects the development’s FV Private Club to be a drawcard, considering it is the first of its kind in an Australian development.
The facility has been designed by landscape architects 360 Degrees, known for their work at Sydney’s The Ivy, and will be perched atop the podium level of the tower.
Residents will be able to book out three private lounges found in this facility, the FV Lounge, Coot-tha Lounge and Taylor Lounge, each complete with bars, kitchens, day beds, outdoor dining and private spas.
Flatiron is offering a range of price points to the market, starting from $360,000 for 50 square metre one-bedroom apartments to $1.95 million for a 170 square metre penthouse.