TERRACYCLE TACKLES THE BEAUTY INDUSTRY
Written on the 7 July 2016 by Laura Daquino
BEAUTY is big business but can be a big, bad business - something L'Oreal Australia is trying to change with New York company TerraCycle.
"There are other cosmetic recycling programs but they aren't accepting of all brands - and behaviourally, people recycle really well in their kitchens but suck at recycling in their bathrooms," says Szaky.
"Usually brands will take responsibility over their landfill but not that of another brand. This is a completely free platform, with shipping and everything paid for by L'Oreal.
"Business is like a mirror and the real person it's reflecting against is the consumer.
"One of the books I wrote, we evaluated the chewing gum industry and discovered if the world stopped buying chewing gum for two weeks, the industry would be dead. Or if you stopped buying fast food for a few weeks, you would bankrupt all of the fast food restaurants and the supply chains that support them.