Tammy Hembrow hits 10 million follower mark
31 October 2019, Written by Matt Ogg
Influencer entrepreneur Tammy Hembrow has been firing on all cylinders in 2019.
Not only have her athleisure fashion brand Saski Collection and Tammy Hembrow Fitness seen strong growth, but she's broken some incredible Instagram milestones.
Her number of followers has risen by around 1.3 million in the past 12 months to reach the 10 million mark, and in sync with an impressive authentic engagement rate she is truly a world-beater on social media.
According to Hypeauditor.com Tammy is ranked 11th in Australia, but if only Australian accounts are considered she actually comes in third place behind Hugh Jackman and Chris Hemsworth.
In the Fitness and Yoga category she is number one in the country and ranks sixth worldwide, just behind NFL star Tom Brady and ahead of Spanish goalkeeper Iker Casillas.
She may have almost four times the amount of authentic engagement (average likes per post from real people) of Adidas but it's not all about the socials for Tammy, who also won the Fashion Design category at the Gold Coast Young Entrepreneur Awards 2019.
Since founding Saski Collection in 2017 the athleisure fashion brand already has sales in 190 countries with a possible US office opening on the cards, and this year launched a children's range in sizes from 1-4.
"We've been doing a Saski Mini line which works in really well because I have little kids, and some swimwear too," she tells Business News Australia.
"Saski Collection is a brand that has its roots in activewear while pushing the boundaries between fashion and function.
"Committed to delivering high quality pieces that can withstand any workout, we are designing for women who demand style in all aspects of their wardrobe."
She says the brand tries to differentiate by creating a more intimate community with a fitness label that feels exclusive, connected and impactful.
"To do this, Saski Collection implemented a hashtag #saskigirl that was promoted on all Saski Collection social media channels, for customers to connect directly with the Saski Collection team," says Hembrow.
Saski now has sales in 190 countries and has built a database of more than 80,000 subscribers, but strategies for the future will be moving from solely online to warehouse sales, wholesale and testing international pop-up shops.
But in 2019 Tammy's fitness company has come back to the fore following the launch of the Tammy Fit app last year, which at one point was top of the Apple App Store Health & Fitness chart.
This month the company also launched the app on Android, offering Tammy's signature workouts for home and gym, and meal programs that are vegetarian and vegan-friendly.
"I wanted to create a place with all the tools that I felt I needed when trying to reach my own fitness goals there just wasn't anything out there that did that," she says.
"I had to get a lot of my own tools from different sources, or didn't have access to them when I needed it most. I figured that if I wanted it for myself, my fans probably would too. I'm so glad that I was right."
Tammy is holding an Instagram giveaway competition for her fans to join her at her launch party on the Gold Coast on 7 November.
Business News Australia
Author: Matt Ogg