Sustaining the future (2/5)
Written on the 17 June 2009
Corporate social responsibility was once a private sector initiative, but the launch of Griffith University’s Asia-Pacific Centre for Sustainable Enterprise takes the concept into the mainstream in a new format. Director and UN adviser, Professor Malcolm MacIntosh tells Brisbane Business News how business is adapting to climate change and choosing sustainability over the ‘short-term money grab’.
WHEN I first started teaching sustainable enterprise, people laughed as if I should be wearing hemp clothing and living in a commune. But today the people who talk about it are wearing dark suits and sitting in board rooms. Over the last decade we have seen the birth of voluntary corporate citizenship initiatives, but in the wake of the global financial crisis we can now see more acutely their importance. The economy has been overrun by a thunder of hooves and the idea of corporate social responsibility has moved to a society-encompassing ‘sustainable enterprise economy’ format.