Supercheap hits top gear

Written on the 13 May 2009


SUPERCHEAP Auto has hit the gas in a tough market to record profit across its three core businesses in a stellar second half trading performance.
Sales growth in the group’s three businesses for the 18 weeks to May 2, 2009 were Supercheap Auto 6 per cent; BCF 10 per cent; and Goldcross Cycles 6 per cent.
“Supercheap Auto has traded consistently well over the period, benefiting from the introduction of new products, our store refurbishment program and supply chain initiatives,” says Birtles.
 “BCF has also performed very strongly, as a result of product innovation, local ranging initiatives and an increase in the number of people taking camping holidays over the summer and Easter periods.
“Goldcross Cycles’ Melbourne stores have also benefited from an increase in marketing and an improved range offering.”





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