SOUTHERN CROSS CLOSER TO WAVES
Written on the 25 October 2011
MEDIA company Southern Cross Austereo (SCA) has moved its Southport radio and television studios to the Oracle residential development (pictured) in Broadbeach.
DTZ managing director Cameron Wilson negotiated the 10-year lease for the broadcaster of Southern Cross Ten, Eleven, One, 92.5 GoldFM and 90.9 SeaFM.
SCA General manager Paul Bartlett says the space covers 2000 sqm across one level, which is larger than the former 1750 sqm space covering two floors at the Seabank Building in Southport.
“The bottom-line was cost and having radio departments interact with each other. The Southport location was not very conducive for that and the facilities were very old and tired after being there for 22 years,” he says.
SCA has invested about $4 million in constructing four new radio studios, five radio production studios, one TV studio and three TV production studios.
“We have an open-plan design in which programming, sales, promotion and management staff can work from open-plan offices,” says Bartlett.
“Facilities at the Oracle are amazing. It’s like jumping out of an old Toyota Corolla and into a BMW.”
Bartlett says his employer was also attracted to Broadbeach for the entertainment and restaurant factor.
“Broadbeach is a good place to do business. There is access to everything we need and we have enough space. It’s a fantastic position for a media company,” he says.
“We are also digitally ready to go. Apart from buying the digital radio transmission facilities, the studios are all set for digital broadcasting once we are granted a licence.”
SCA has the option of extending its lease for a further 10 years. Leasing agents DTZ and Bayliss & Samra were appointed by the receivers KordaMentha to market the property.