Social marketing: get connected
Written on the 2 December 2010
Netbox Blue chairman John Fison calls it the ‘virtual toilet wall of modern society’, while Bluewire Media marketing manager Adam Franklin says social media carries similar fears for business as email in its early days. The experts tell Gold Coast Business News how social marketing is not just a sales vehicle, but an interactive forum where companies need to hold their own.
WHEN quizzed on the benefits of social marketing, Adam Franklin points to his invite method for a recent event that discussed how businesses can use it to their advantage.