Sanctuary Cove to become global events hub
Written on the 7 April 2009
Sanctuary Cove could play host to four annual marquee events following the success of its upcoming showcase the Sanctuary Cove International Boat Show and the recent Swim Fashion Week.
GENERAL manager of marketing and events Mark Jensen is positioning Sanctuary Cove as an international events hub.
In June, cooking supremo Gordon Ramsay will prepare signature dishes at three lunches and three dinners at the luxurious five-star Hyatt Regency Sanctuary Cove Ballroom. The event has been locked down for the next three years.
An annual skins golfing tournament is also on the cards later in the year. Sanctuary Cove resident Adam Scott would be an obvious drawcard and the event would be a coup de jour for the master planned community.
“The success of Swim Week has been the catalyst to get other top class events to Sanctuary Cove,” says Jensen.
“We are looking at incorporating the four lifestyle pillars of fashion, boating, food and wine and golf.
“The golf would be a skins event that would showcase our excellent golf courses, including The Palms which is undergoing redevelopment.”
Jensen says response for the 21st Sanctuary Cove Boat Show from the global marine industry was positive with 25 new exhibitors.
“Pavilions A and B are nearly booked out while current bookings for the super yacht pavilion have surpassed 2008 confirmed space.
“At this early stage, there are already close to 30 world and Australian marine launches announced for the show with the world debut of the Navigator 42 by Norman R Wright and Sons; the world debut of Lightwave Yachts’ new Lightwave 45 Grande; and the world release of Lewmar’s new V6 and V8 vertical windlasses.”
International visitor inquiries have been received from China, Taiwan, Sri Lanka, and the Philippines and is expected to parallel 2008 which saw visitors from 27 countries.
“The positive international response is a direct result of Sanctuary Cove’s extensive and long-term international marketing,” says Jensen.
A Griffith University research study found the show generates a direct economic impact of more than $310 million to the Gold Coast - more than five times the impact of Gold Coast Indy and three times more than Magic Millions.