RAISING THE CO-WORKING STANDARD
Written on the 12 January 2016 by Laura Daquino
THE typical entrepreneur is changing, but co-working spaces are yet to catch up. Sheree Rubinstein is tackling this by providing homely co-working spaces for female entrepreneurs, where aesthetic and lifestyle is key.
"We recognise that aesthetic and physical space is still so important in the digital age."
Because everyone likes the comforts of home, even though many may like the excitement of the unknown, Rubinstein saw an opportunity to transform beautiful homes into co-working spaces.
"There's a beautiful blend of business and bohemian, yet there's also a startup orientation and that's exactly what we wanted."
This lifestyle is worlds apart from where Rubinstein's career began.