QANTAS FREQUENT FLYERS SCORE WITH AIRBNB DEAL
Written on the 4 October 2016
QANTAS has teamed up with Airbnb to reward Qantas Frequent Flyer members with points when they book host stays through its website.
The partnership marks the first time the accommodation marketplace has worked with an airline rewards program.
The Qantas Frequent Flyer program has 11.4 million members eligible to earn one Qantas point for every dollar spent in any of Airbnb's 2.5 million listings across 191 countries.
Qantas CEO Alan Joyce says it was a natural union between two global travel brands offering potential growth in the future.
"The way that people around the world plan, book and experience travel is changing rapidly with the digital revolution," Joyce says.
"We know many of our customers are just as likely to arrange an Airbnb as they are to book a hotel, and we wanted to recognise and reward them for that.
"From creating Business class in the 1970s to introducing mobile technology to transform the check-in process in recent years, Qantas has always looked for ways to reinvent airline travel - just like Airbnb has done for accommodation."
Airbnb CEO and co-founder Brian Chesky says the company's success is built on making customers feel at home at their destination.
"Our announcement today with Qantas highlights the rapidly growing movement towards the personalised and unique experiences available through the Airbnb community," Chesky says.
"People around the world are experiencing a different way to travel through Airbnb. We're focused on connecting people with the hospitality of locals, welcoming travellers into their communities so they can truly belong anywhere.
"There are just a handful of global brands who understand that travel is now changing for the better. Qantas is one of those brands."