PREPARE NOW FOR HOLIDAY SEASON: REED
Written on the 27 November 2012
SMALL and medium businesses should engage in a targeted marketing campaign ahead of Christmas to capitalise on the holiday season, says MYOB CEO Tim Reed.
“I encourage business operators to start raising their profile now via targeted marketing, advertising and promotions to help gain a competitive advantage,” says Reed.
“This doesn’t have to cost money – perhaps try public relations activities or strategic partnerships. Only 19% of SMEs are looking to increase their marketing and advertising activities this year. Those who do could see a spike in customers that flows through to sales.”
Reed says moving online, and reviewing business performance in the previous corresponding period are also vital strategies.
“There’s more competition for the shopper dollar during this time so operators should plan a range of tactics for attracting them,” says Reed.