P4 Group and Ruby Communications merge to form powerhouse agency

8 July 2020, Written by David Simmons

P4 Group and Ruby Communications merge to form powerhouse agency

Two of Queensland's award-winning communications consultancies have joined forces to become one of the State's largest privately owned integrated agencies.

P4 Group has acquired Ruby Communications, bolstering the company's service offering across public relations, digital, creative, marketing, communications and stakeholder engagements.

The Ruby Communications Gold Coast office will retain the name Ruby Communications, adding the extension 'part of P4 Group' to its title, honouring the agency's long history and market presence in the region.

However, Ruby's Brisbane office will merge with P4 Group.

As part of the deal, P4 Group founder and CEO Adrian Basile (pictured right) has revealed that Ruby Communications founder Naomi Spies (pictured left) will become the new managing director of P4 Group.

"Naomi and her team are incredibly talented communications professionals that have built a reputation for achieving exceptional outcomes for their clients and I am excited to see what we can achieve together," says Basile who founded P4 in 1995.

Spies says the new direction, and her new appointment as managing director, is the right next step in her business journey.

"Ruby Communications has gone from strength to strength since we started on the Gold Coast in 2010, experiencing tremendous growth and an ever-expanding client base," says Young Entrepreneur Award winner Spies.

"We had reached a critical point as a business, and to continue on this trajectory we needed a larger team with an integrated service offering.

"P4 Group was perfect as they are strongly aligned to our values and culture, with in-house specialised services across corporate communications, marketing, digital, photography and videography to complement our media relations and consumer communications expertise."

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Business News Australia

 
Author: David Simmons

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