OTHERLEVELS SIGNS MAJOR US CLIENT
Written on the 25 November 2015
COMMUNICATIONS company OtherLevels Holdings (ASX:OLV) has secured a major client, with a US hotel brand adopting the platform to support its online wagering system.
The unnamed casino operator is part of a US$1.7 billion enterprise that operates 500 gaming, dining, accommodation and entertainment properties with more than 60,000 employees.
The client will use the OtherLevels platform to communicate with its online app audience using highly-targeted and personalised messages, as well as track conversations in real-time.
The hotel is among a number of new operators to receive a real-money wagering license.
OtherLevels CEO Ramsey Masri says the wagering segment is poised for substantial growth in coming years, as the market deregulates further in the US.
This follows similar wagering trends in the UK and Europe, with the company continuing to experience growth in these markets.
"We are delighted that this customer has chosen to partner with OtherLevels as this demonstrates OtherLevels global leadership in terms of online wagering," Masri says.
In addition to signing up to the platform, the hotel will be able to utilise technical and strategic services from OtherLevels and integrate with partner service Optimove.