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DIGITAL marketing platform OtherLevels Holdings (ASX:OLV) has launched a new solution to facilitate engagement between enterprises and their customers.
Intelligent Messaging leverages machine learning and big data to build a comprehensive profile of each customer, which determines the best channel and message type to connect with that user.
OtherLevels CEO Ramsey Masri says brands will be able to maximise opportunities to interact with an audience to ensure content is viewed and boost engagement.
"Intelligent Messaging by OtherLevels is breakthrough technology," Masri says.
"The future of messaging is being able to interact with your audience irrespective of message type, whether traditional or new, with many triggered in the moment not the legacy first generation approach of 'segment and send'.
"Only OtherLevels is thinking deeply and executing on the vision of second generation marketing automation."
With traditional methods, such as email or push notifications, the marketing message and channel must be pre-determined.
Masri says this is inefficient as campaigns will either miss large sections of the potential audience or become complex as multiple messages are run. Whereas Intelligent Messaging focuses on the message content and user journey.
The platform tracks the effectiveness of engagement with users across a range of channels, including email, SMS, push notifications, rich inbox and browser.
This data is then used to select the optimum channel and message that the end recipient will prefer, combined with retargeting to further increase campaign reach to meet targets.
Masri says the improved engagement with Intelligent Messaging can support retention and revenue measures for a business.
"The leadership that this solution brings to the digital marketing space is significant, and no other platform is able to match the reach to 100 per cent of audiences across opted-in and non-opted-in users, while simultaneously making it easier for marketers to focus on campaign and journey creation," he says.
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