OPENING UP THE HOUSE
Written on the 4 July 2014 by Laura Daquino
IT’S on the house – perhaps not your drink, but at least your property data, which is what five million Australians are hanging out for each year.
BRIDGING THE GAP
Fredericks didn’t set out to empower investors alone; he is committed to bringing together vendors, buyers, agents and brokers around a “marketplace of comprehensive and current property data”.
The aim of the game is for no one to enter the buying or selling domain as a blank canvas.
No matter how great the agent’s track record is, Fredericks says this won’t equip the client with everything they need to make their best property decision.
“We believe the lack of property information means Australians are making uninformed property decisions,” says Fredericks.
“We also believe industry data is fragmented – there are multiple solo products being sold by agents, which results in inefficiency, a lack of transparency and inefficient costs for agents.
“Our strategy is about doing things differently, disrupting the way traditional solutions are being provided to agents, and empowering consumers with data.”
BUILDING ON COMPETITION
Fredericks’ business builds on competition such as the large listings-oriented companies that he says essentially function as online versions of newspaper classifieds.
BECOMING AN OPEN HOUSE
Despite no direct competition, opening the doors of his business to the public wasn’t easy by any means.
BUILDING A CULTURE
There have been other challenges too, namely managing a company that is growing so aggressively.
BRISBANE'S PROPERTY MARKET
Despite constant trips interstate, Fredericks is firm on keeping OTH in Brisbane (the Brisbane office is pictured above left).