ONTHEHOUSE LANDS BIG FOUR SPONSOR
Written on the 10 July 2014 by Laura Daquino
ONTHEHOUSE (ASX: OTH) has scored one of the Big Fours as a major corporate sponsor for its online property portal.
OTH has taken its partnership with Westpac Banking Corporation (ASX: WBC) to another level and announced an advertising, sponsorship and data access contract effective for the next 12 months.
Geoff Ikin, WBC’s head of mass media, says the company has been an OTH advertising partner for the past 12 months and saw deepening the partnership with the property-data hybrid as a strategic fit.
WBC will advertise across onthehouse.com.au and the Real Estate Ad network, while also having access to OTH data products and sponsorship of real estate agent products delivered via OTH Console software.
“Based on the strength of our relationship with Onthehouse in the last year, we were keen to further extend our partnership,” says Ikin.
“Onthehouse’s growing engagement with consumers, combined with its position as a key source of information for millions of Australian property owners and investors, is a strong fit with Westpac’s objectives.”
OTH CEO Michael Fredericks says the deal is a big win for the company and will add more value to its relationships with property consumers and real estate agents.
“The close partnerships Onthehouse has forged with almost half of Australia’s real estate agents, through the Console range of real estate software products including RESearch and Real Estate Ad Networks services such as AdME, are a key strength of the business,” says Fredericks.
“A key tenet of our growth strategy and business model has always been the support and innovation that we provide to Australia’s real estate agents.”
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