NO FRILLS, NO FLUFF: FASHION IS SERIOUS BUSINESS
Written on the 21 August 2015 by Laura Daquino
TEN years is a milestone for any business, but in a creative field where profits are slim to none, business owners could learn a runway of lessons from Mercedes-Benz Fashion Festival Brisbane.
Secondly, it was about proving fashion's very real influence over the local economy, done simply by letting post-event retail sales spikes speak for themselves. Retail trade is currently the backbone of Queensland, according to CommSec, although the sector is undeniably seasonal and isn't without challenges.
Lastly, and perhaps most importantly, the power of a 'lean, mean fighting machine' team.
Mercedes-Benz Fashion Week Australia and MBFF Sydney are both bankrolled by International Management Group (IMG), but Brisbane's is independently owned and operated by Bennett and administration director Bryce Williams.
"Most fashion weeks are owned by IMG and we are one of very few independent fashion festivals staged around the world," says Bennett.
"My team comprises of six - we are a lean, mean fighting machine and they have been with me from the beginning which is wonderful.
"It's been difficult at times, but it works because we're all on the same page and have the same commitment to what we are trying to deliver for Queensland."
"We are the ultimate Australian spring-summer destination," he says.
"The festival is going from strength to strength and I think that's because our geographic position is ironically favourable for a fashion event - it's synonymous with spring and summer.
"We aren't a cold place in the other sense either so the 2015 festival is open to the community, especially this year when locals can easily purchase front-row seats, because our whole purpose is to engage with residents and ultimately drive sales.