MARKETING THAT SPEAKS FOR YOU
Written on the 6 November 2015 by Lachlan McConnell
BRISBANE-based ChitChat Speaks is an experiential marketing agency that is quickly becoming a prominent player on the national stage.
Established in 2011 with starting capital of just $4000, the company has grown exponentially, with an average growth rate of 200 per cent a year over the past four years.
Belinda Eccles founded ChitChat Speaks after she was approached by clients from a previous job, who implored her to continue managing their campaigns.
"A lot of clients told me they would come with me if I moved from my previous job, and they did," Eccles says.
"After I left, some clients contacted me personally and asked me to look after their campaigns, so that's basically where it started."
Since then, the company has continued to expand, swelling from two part-time and 1800 casual staff in 2014 to three full-time and 2230 casual employees this year.
In that time, the company has also signed a direct deal with advertising giants M&C Saatchi, represented the Suncorp Group at the Brisbane International, Gold Coast Marathon and Bridge to Brisbane, toured with HSBC as part of the Lions Rugby Tour and built a highly successful campaign for SodaStream Australia.
Eccles plans to expand her workforce over the next financial year, with a new online platform for streamlining management scheduled to be completed in the next few months.
The company also intends to open operations in New Zealand and the US, and to launch new products across Australia.
"The goal for the future is to keep growing at a steady pace; we don't want to grow too quickly," Eccles says.
"A mistake we made in the past was growing too big, too quickly and not being able to handle the workload. We want to build a client base who become clients for life."
Author: Lachlan McConnell