MAGIC BEHIND BRADSHAW'S DIGITAL GENIUS
Written on the 30 October 2015 by Laura Daquino
BEN Bradshaw is about to pull off his greatest magic trick yet.
"It's Moore's Law in this industry where every year is just exponential," says Bradshaw.
"The strategies from 2004 or even 2014 just won't work anymore. Our business is very fast-moving and we are growing at the moment on a 50 per cent growth trajectory for the next year.
"I had an epiphany where I realised the enormity of the gap in the market as soon as I began using Google AdWords to market my corporate magic business," says Bradshaw.
"I felt an obligation to tell all my friends and colleagues, and from there self-taught everything I could about digital marketing."