LONDON CALLING, AS RELOAD GOES 'ALL IN'
Written on the 4 December 2015 by Karen Rickert
RELOAD Media is hitting its stride as a global marketing agency after reporting a 120 per cent revenue lift at its London office this year.
The Brisbane-based firm announced a string of appointments and international secondments to keep up with demand in the UK, following a number of account wins and growth across its digital and consulting businesses.
Reload Media managing director Llew Jury (pictured) says it has taken five years to crack the market, which is occupied with medium-sized companies specialising in one specific field of digital marketing.
Reload Media offers multiple styles of business marketing and digital techniques to differentiate itself, with director Craig Somerville relocating to London earlier this year to drive operations.
"We've proven the model here in Australia very well with growth, numbers, clients and innovation," Jury says.
"We've taken 80 per cent of the Australian experience and customised it to the UK experience by 20 per cent, which is adjusted to suit their expectations and time to market.
"Time and client acquisition are the biggest differences between markets. If we go for a pitch or tender here it will be a one to three-month process, but in the UK it often takes six months.
"You can also leverage your contacts here and usually know someone that knows someone from the Gold Coast, Sunshine Coast and greater Brisbane area. In London, you're up against 12 million people and it's all in."
Reload Media's strategy to appeal across all industries is paying off, with the agency securing big-name clients in beauty, pharmacy and training in particular.
With the London office firmly established, the agency has completed its first round of secondments and two existing employees have beaten a number of international candidates to progress within the company.
The most recent appointments include Reload Consulting head of digital strategy Marnie Ashe and account manager Kathryn Stavropoulos making the move to London early next year. Somerville is expected to return to Australia in mid-2016.
After building internal systems and values over the past 12 months, Jury says Reload Media will focus on global positioning heading into the new year.
"Content is becoming the real king of everything, as well as conversion rate optimisation," he says.
"The other big one is data. Data and metrics are driving organisations now and it's important to train staff and clients so they can understand how well their campaigns are performing.
"We've now matured as a business and we're growing in different areas of the world."
Jury established Reload Media in 2008 and won the 2014 Brisbane Young Entrepreneur Award in Digital.