LARGER THAN LIFE
Written on the 12 July 2010
HAROLD Mitchell is not only a corporation leader, but the leader of an entire industry. The Mitchell Communications Group executive chairman and jocund ad tycoon was the recent headline act at the Gold Coast Business News business luncheon at Sheraton Mirage, where he shared an insight into the shifting advertising and marketing landscape.
Digital media has evolved from a technological breakthrough into a massive marketing outlet in a small period of time. You’ve been in media advertising since 1976, how has the significance of the last decade changed the business world for the long term?