Kogan delivers its best Christmas trading period ever
Written on the 17 January 2019 by David Simmons
Australian e-tailing giant Kogan.com has revealed its late-2018 successes, with records made across the board.
The business generated record trading in the peak Christmas period, and its Black Friday and Boxing Day sales respectively produced record days in the history of the company.
Founder and CEO of Kogan.com Ruslan Kogan was glowing when speaking about the massive end of the year for the company.
"Our team is proud to have delivered the best Christmas trading period the business has ever had," says Kogan.
"Our customer-centric approach saw us deliver more items than ever, faster than ever. The investments we have made in nationwide logistics footprint enabled us to delight customers all over Australia with rapid delivery, along with the great value they have come to expect from Kogan.com."
At the end of 2018 Kogan.com achieved 32.2 per cent year-on-year active customer growth, with 1,542,000 customers by 31 December.
Revenue was up by 9.7 per cent in 1HFY19 compared to 1HFY18 thanks to new ranges of inventory.
The changes to the GST law introduced Federally in 2018 impacted Kogan.com significantly with global brands revenue down 46.7 per cent during the first half. Subdued demand for new Apple products also hit Kogan.com.
During the last quarter of 2018 Kogan.com says they invested back into the Kogan brand, their logistics capability, and in their inventory.
The company has also been focusing on Kogan Money, its new financial services offering, by establishing partnerships with Mercer and Citibank as well as launching Kogan Money Home Loans in partnership with Adelaide Bank and Pepper.
"The Kogan.com business is innovative, agile and resilient, and we are extremely proud of our ability to help Aussies get the most in-demand products and services for less," says Kogan.
"We are obsessed about delivering our customers better value, and we look forward into the new year with confidence in our team, and our business strategy."
Business News Australia
Author: David Simmons