KICKING PAPER CARDS TO THE CURB
Written on the 23 October 2014 by Julie Remen
BRISBANE start-up Haystack is set to shake-up the paper business card industry, with its new electronic business card app.
Founder and CEO Ran Heimann says he isn’t the first person to develop the idea, with up to 100 failed attempts from tech giants like LinkedIn and Google.
“The Haystack app is the only app that is truly universal, auto updating and completely free to use,” Heimann says.
“Unlike previous efforts, you don’t need to have the same app or the same phone as the person you’re sharing your card with.
“It is also auto-updating, thanks to a custom learning algorithm that constantly searches for more accurate information, deciphering social and relational data to work out the old from the new to ensure your contacts are always up-to-date.”
Heimann says Brisbane is the perfect place to establish a networking business like Haystack and has rebuffed international investor’s advances.
“To become a global app, you need an American college campus environment like at Stanford and Harvard – Facebook, Google, Tinder, all came out of campuses,” Heimann says.
“Brisbane will be Haystack’s college campus.
“The CBD is highly networked, everyone knows everyone, and it’s around a similar size geographically – the perfect Australian equivalent.”
Haystack is based at QUT Creative Enterprise Australia’s co-share working space The Coterie, which specifically caters to entrepreneurs in the start-up phase.
Author: Julie Remen