JUSTIN LANE GOES THROUGH THE ROOF
Written on the 26 November 2015 by Jenna Rathbone
JUSTIN Lane has said goodbye to sister-restaurant Cavalier, and hello to a new rooftop bar which has already dramatically boosted revenue for the popular noshery.
Founder Adam Haralampou (pictured) has launched a brand new offering that encompasses a dedicated pizza takeaway shop, a dedicated pasta bar, retail facilities and Burleigh's only rooftop bar and dining venue.
Cavalier has ultimately been eaten up by Justin Lane, with the entire Burleigh arcade now under the Justin Lane banner.
Haralampou says the refurbishments of the building come on the back of rapid growth of the Justin Lane takeaway and delivery business, which now makes up 30 per cent of Justin Lane's food turnover.
"We are now doing upwards of 500 pizzas a week, both pick-up and delivery, and I just wanted to find a solution for that growth," says Haralampou.
"I was looking to find another shop in Burleigh, but then I thought that was silly and that I should just utilise the space that I already have."
The refurbishments have paid off, with Haralampou seeing a significant increase in turnover since opening last weekend.
"I just wanted to make it more approachable, and now this place just pumps - we are doing ridiculously more turnover," he says.
"Just in the past four days, we have grown revenue by about 20-30 per cent on quieter days to our biggest day which was an increase of 150 per cent in revenue during our Sunday session."
Founded in 2011, Justin Lane started as a small bar and downstairs dining area with 100 seats.
The new rooftop bar can fit up to 70 people, while the Justin Lane establishment can host up to 350 patrons in total.
"Justin Lane is going on five years and no matter how cool or good you are, people get bored," says Haralampou. "So by doing this it has breathed new life into Justin Lane, plus I have made it bigger, I have added a new rooftop area and I have strengthened the brand."
Haralampou says he will continue to invest on the Gold Coast, with future plans for both Justin Lane and broader business strategies.
"I have really wanted to concrete the Justin Lane brand because I really want to take that brand into the future," says Haralampou. "And a few people have commented that it doesn't just feel like a restaurant anymore, they say it feels like a brand as well."
Eat, drink and be messy is the official slogan of Justin Lane, with Haralampou saying if he were to open a second site, Brisbane would be the natural progression.
Prior to establishing Justin Lane, Haralampou owned The Cavern at Nobby Beach.
Author: Jenna Rathbone
About: Jenna Rathbone is a Queensland-based journalist who writes on a range of issues including business and property affairs and social issues.Connect via: Twitter