IS THIS THE DEATH OF FASHION AS WE KNOW IT?
Written on the 11 September 2015 by Laura Daquino
GREEN is the new black for former Supre heir Catherine van der Meulen, and despite fast fashion's current domination, she believes an industry which employs one in six worldwide will die a slow death if it continues this trend.
"I never really questioned the way things were, until it really just hit me that our skin is our biggest organ and it's completely absorbing all of this toxicity."
Fast fashion is a concept tangled in speedy market delivery of the newest runway trends for a low cost. IBISWorld estimates its revenue at $1.3 billion, and it is anticipated to experience annual growth of 11 per cent between 2015 and 2020.
Van der Meulen, however, is convinced fast fashion's stride will slow down - and drastically.
"I think there are so many risks financially for businesses that keep operating in the 'business as usual' model.
"How can a consumer win by getting a cheap product but the girl in the factory is losing because she's sitting in a cramped space for 16 hours a day?
"Business needs to stop being so unconscious and saying it's someone else's problem - it's everyone's problem."
"It really doesn't have to be about fast fashion versus slow fashion - we just need to be operating at a normal organic pace, not in this crazy-speed paradigm."
As with most social campaigns, the push must first come from consumers, van der Meulen adds, so accountability isn't fast swept under the rug.