HOW PIXIE WEYAND IS TURNING HER PASSIONS INTO SUCCESSFUL BUSINESS STORIES
Written on the 2 August 2017 by David Simmons
We all know the classic adage "if you do what you love you'll never work a day in your life", but following through on that is another matter entirely.
One of the 2017 Brisbane Young Entrepreneur nominees, Pixie Weyand, is a shining example of the mantra.
In between running The Lost Collective, a group of small businesses and start-ups, Weyand finds time to invest energy into what she calls her "passion projects", and even does a bit of modelling on the side.
You might have seen her on the side of a Universal store recently as one of the faces of the brand, or perhaps you've run into her in Fortitude Valley managing one of her cafes or bars including The Treehouse Cafe and Skull It juice bar.
For Weyand, however, it started small.
"It began with Lost Boys; a little, organic, vegetarian, carbon neutral café in Fortitude Valley and that naturally progressed into a small bar with a similar focus," says Weyand.
After selling Lost Boys, Weyand took ownership of the successful bar and venue The Zoo, which is synonymous with Brisbane's gig scene.
Weyand has been running the Zoo since last year, and she now turns to a new crusade in the form of 'Feed Music', an initiative which aims to alleviate some of the financial stresses of touring artists.
"Feed Music is a bit of a passion project for me," says Weyand.
"It's a platform where artists can access, ideally, free food while they're on tour."
After trailing the idea with the Lost Boys café, Weyand has since joined with several key partners and hopes to properly launch the service at Brisbane's Bigsound conference later this year.
"Essentially the goal is to partner up with bars and cafes across Australia," says Weyand.
"It's great for the cafes and restaurants to be giving the $5-10 dollars to feed a band rather than giving it to Facebook to make a post. It's got a lot more integrity behind it and a lot more purpose."
If you'd like to nominate yourself for our Young Entrepreneur Awards, or you'd like to put forward someone you know or work with, click here to nominate for the awards which are open nationwide.
Business News Australia
Author: David Simmons