HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT
Written on the 6 December 2016 by James Perkins
MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it changed the game for fast food when it arrived in this country 45 years ago.
Consumers reward leading companies
To find the secret behind the company's strongest periods of growth in Australia, Gregory and his team looked back through its history and found strong growth correlated with innovation and leadership.
Know your market
McDonald's is a global corporation, but it allows the leadership team in each country to tailor the restaurants' offerings based on local tastes.
Progress, not perfection - free your business from innovation blocks
The upshot of the decision to serve only barista-made coffee was that service was going to slow down - a big call for a quick service restaurant chain.
Also, innovating in a business with 955 restaurants was daunting for those in head office.
Don't forget the customer
"In a franchisee business, I can guarantee you that when you have a franchisee who makes money on profit and loss, while we make money on the top line and suppliers make money on their own accounts, there are some tensions within the organisation," says Gregory.
Think long term and short term decisions fall into place
Relevance and modernity are crucial to the company's success, says Gregory, but customers were telling him that McDonald's wasn't keeping up with the times.