HOW A YOUNGSTER WITH A TECH PASSION BECAME A GROUND-BREAKING VR ENTREPRENEUR

Written on the 15 September 2017 by Yasmin Bonnell

HOW A YOUNGSTER WITH A TECH PASSION BECAME A GROUND-BREAKING VR ENTREPRENEUR

SAM Hussey (pictured) has always had a passion for storytelling and film production, buying his first camera at age 13 using spare cash from a side-job selling ice cream.

Now, 17 years down the track, Hussey still has the same passion although he takes it to the next level.

Hussey launched his own experiential agency Lightweave in 2016, a company which specialises in building virtual and augmented reality (VR and AR) solutions for different companies.

Lightweave creates unique licensable VR and AR products for quick release consumer engagement and was an idea that came to Hussey after he experienced the full power of VR for the first time.

"The 'ah-huh' moment was when I put on one of the VR headsets and realised the full capabilities of what this thing could actually do and where it would be going in the future," he says.

The company has grown at lightning pace since launching last year, and Hussey has recently been named a finalist in the Brisbane Young Entrepreneur Awards 2017.

Hussey was also instrumental in augmenting the 2017 Brisbane Festival, deploying VR and AR technology which allowed audiences to experience the full array of shows on offer.

"I've been attending Brisbane Festival events for years, and every year without fail I've found myself at the end of the Festival disappointed that I'd missed out on incredible shows simply because I hadn't engaged with the campaign artwork or promotional collateral," he says.

"The app we developed gave Brisbane Festival the ability to better communicate the intricacies and uniqueness of individual productions and events, and track a show's individual journey to the stage via limitless content updates."

Lightweave only seems to be getting more popular and Hussey says there are several new exciting opportunities on the horizon.

"I've been travelling around the world for the last year speaking at conferences and every time I go and do those conferences I use them as business development trips," says Hussey.

"I go and knock on every single door that I want to try to deal with in those countries and the conversations that have been going on for the last 9 to 12 months are now starting to flourish."

Hussey says Lightweave's point of difference from other digital VR companies is the fast time in which they can produce content for clients.

He is looking forward to building on his clientele in the year ahead and producing new products that continue to push the boundaries.

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Business News Australia

 
Author: Yasmin Bonnell

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